Travel and leisure stocks: 14 companies analyzed
The 14 travel, leisure and gaming companies Fintols covers, such as Booking Holdings, Airbnb and Marriott: P/E, growth, margin and dividend with dated figures.
This group includes airlines, hotel chains, cruise lines, online travel agencies, theme parks, casinos and sports betting companies. The models vary widely. Airlines and cruise operators own very expensive fleets and sell tickets; many hotel companies just manage or franchise properties owned by others and collect fees; online travel agencies take a cut of each booking; and casinos and sportsbooks earn the edge the games leave them. Demand depends heavily on consumer confidence, seasonality and the health of the job market.
The right metrics depend on the business. For airlines, look at revenue and cost per available seat mile and the load factor; for hotels, revenue per available room; for cruise lines, occupancy and onboard spending. Debt is critical in asset-heavy models because fixed costs don’t go away when demand drops. Asset-light hotel companies and online travel agencies usually enjoy higher margins and need far less capital, which makes them more resilient. Booking trends and advance ticket sales offer an early read on upcoming quarters.
Travel is among the first things people cut in a downturn, and pandemics, conflicts or attacks can empty planes and hotels almost overnight. Add fuel prices, gaming regulation and competition to the list. If you’re just getting started, keep in mind that companies with heavy assets and lots of debt may need to raise fresh equity during a rough patch, which dilutes existing shareholders. Check available liquidity and upcoming debt maturities before anything else.
With data as of November 4, 2026, of the 14 travel, leisure and gaming companies Fintols covers, the largest by market value is Booking Holdings ($128.5 billion) among those quoted in dollars and Aena (€42.3 billion) among those quoted in euros, the fastest-growing in its latest quarter is Southwest Airlines (+21.2% in sales) and the highest dividend yield belongs to Aena (3.95%). The typical company in the group trades on a P/E of 17.8x and keeps a net margin of 11.6% (medians). Figures come from Yahoo Finance, the same source the Fintols analysis uses; N/A means the figure is not available.
Travel and leisure companies on Fintols
| Company | Market cap | P/E | Revenue growth | Net margin | Dividend yield |
|---|---|---|---|---|---|
| Booking Holdings (BKNG) | $128.5 billion | 19.0x | +8.1% | 25.5% | 1.08% |
| Marriott (MAR) | $109.4 billion | 42.4x | +11.3% | 35.0% | 0.70% |
| Airbnb (ABNB) | $105.6 billion | 40.2x | +16.5% | 20.4% | 0.00% |
| Royal Caribbean (RCL) | $89.1 billion | 19.7x | +8.8% | 23.8% | 1.92% |
| Hilton (HLT) | $83.8 billion | 50.8x | +5.8% | 32.8% | 0.16% |
| Delta Air Lines (DAL) | $58.7 billion | 17.8x | +21.1% | 4.6% | 1.03% |
| Aena (AENA) | €42.3 billion | 14.0x | +11.5% | 34.3% | 3.95% |
| Carnival (CCL) | $42.1 billion | 13.8x | +3.5% | 11.4% | 1.54% |
| United Airlines (UAL) | $37.6 billion | 10.6x | +17.4% | 5.5% | 0.00% |
| Las Vegas Sands (LVS) | $26.4 billion | 16.7x | -3.5% | 11.8% | 3.14% |
| Southwest Airlines (LUV) | $22.7 billion | 22.6x | +21.2% | 3.3% | 1.66% |
| IAG (IAG) | €22.7 billion | 7.9x | +0.2% | 9.2% | 1.96% |
| DraftKings (DKNG) | $11.5 billion | N/A | -4.6% | -2.7% | 0.00% |
| Meliá Hotels (MEL) | €2.4 billion | 14.0x | +8.7% | 4.1% | 1.65% |
Travel and leisure comparisons
- Aena vs IAG
- Airbnb vs Booking Holdings
- Booking Holdings vs Marriott
- Booking Holdings vs Hilton
- Airbnb vs Marriott
- Airbnb vs Hilton
- Hilton vs Marriott
- Delta Air Lines vs United Airlines
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