Booking Holdings vs Marriott (BKNG vs MAR)
Booking Holdings (BKNG) vs Marriott (MAR) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Booking Holdings (BKNG) and Marriott (MAR) compete in travel, leisure and gaming. Here are Booking Holdings and Marriott side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Booking Holdings or Marriott.
Booking Holdings vs Marriott: the figures
| Figure | Booking Holdings | Marriott |
|---|---|---|
| Share price | $170.97 (November 4, 2026) | $424.87 (November 4, 2026) |
| Market cap | $128.5 billion | $109.4 billion |
| P/E (TTM) | 19.0x | 42.4x |
| Forward P/E | 13.8x | 31.8x |
| Revenue growth (quarter) | +8.1% | +11.3% |
| Net margin (TTM) | 25.5% | 35.0% |
| Net debt / EBITDA | 0.4x | 3.5x |
| Dividend yield | 1.08% | 0.70% |
| Beta | 1.15 | 1.14 |
Booking Holdings and Marriott figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Booking Holdings or Marriott figure is not available, and we never estimate it.
3 key differences between Booking Holdings and Marriott
- Valuation: Marriott trades at 42.4x its annual earnings and Booking Holdings at 19.0x; the market pays more for each dollar of Marriott profit, usually because it expects more growth.
- Debt: Marriott owes 3.5x its annual operating profit (EBITDA), while Booking Holdings owes 0.4x its EBITDA.
- Profitability: for every 100 of sales, Marriott keeps 35.0 as net profit and Booking Holdings keeps 25.5.
Booking Holdings or Marriott: which fits your profile
- If you want growth: Marriott is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Booking Holdings pays the higher dividend relative to its price.
- If you prefer caution: Booking Holdings has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Booking Holdings trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Booking Holdings nor Marriott wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Booking Holdings and Marriott make money
Booking Holdings (BKNG)
Booking Holdings earns commissions on hotel, rental home, flight and car bookings through its brands: Booking.com, by far the biggest, plus Priceline, Agoda, Kayak and OpenTable. It splits revenue into agency, where the property collects payment, merchant, where Booking collects it, and advertising and other revenue. Full Booking Holdings analysis.
Marriott (MAR)
Marriott International owns very few hotels. Instead it collects management and franchise fees from properties flying brands like Marriott, Sheraton, Westin, Ritz-Carlton, Courtyard and W Hotels. It reports a U.S. and Canada segment, the larger one, and an International segment, and also earns licensing fees from co-branded Marriott Bonvoy credit cards. Full Marriott analysis.
Frequently asked questions: Booking Holdings vs Marriott
Is Booking Holdings or Marriott the better stock?
Choosing between Booking Holdings and Marriott depends on what you are looking for. Marriott is growing faster right now, and Booking Holdings trades on the lower P/E. Fintols does not tell you whether to buy Booking Holdings or Marriott: it shows you the differences so you can decide.
Which pays a higher dividend, Booking Holdings or Marriott?
As of November 4, 2026, Booking Holdings yields 1.08% and Marriott yields 0.70%. Also check how much of their profit Booking Holdings and Marriott pay out: if it is more than they earn, it cannot last.
Which is more expensive, Booking Holdings or Marriott?
On P/E, Marriott (42.4x) is more expensive than Booking Holdings (19.0x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Booking Holdings and Marriott?
Yes. Many people spread their money across several companies, such as Booking Holdings and Marriott, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Booking Holdings or Marriott.
More comparisons with Booking Holdings or Marriott
More companies like Booking Holdings and Marriott: travel, leisure and gaming stocks. Educational content about Booking Holdings and Marriott, not investment advice.