Booking Holdings vs Hilton (BKNG vs HLT)

Booking Holdings (BKNG) vs Hilton (HLT) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.

Booking Holdings (BKNG) and Hilton (HLT) compete in travel, leisure and gaming. Here are Booking Holdings and Hilton side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Booking Holdings or Hilton.

Booking Holdings vs Hilton: the figures

Booking Holdings and Hilton figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Booking Holdings or Hilton figure is not available, and we never estimate it.

3 key differences between Booking Holdings and Hilton

1. Valuation: Hilton trades at 50.8x its annual earnings and Booking Holdings at 19.0x; the market pays more for each dollar of Hilton profit, usually because it expects more growth.
2. Debt: Hilton owes 4.1x its annual operating profit (EBITDA), while Booking Holdings owes 0.4x its EBITDA.
3. Profitability: for every 100 of sales, Hilton keeps 32.8 as net profit and Booking Holdings keeps 25.5.

Booking Holdings or Hilton: which fits your profile

• If you want growth: Booking Holdings is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
• If you want income (dividends): Booking Holdings pays the higher dividend relative to its price.
• If you prefer caution: Booking Holdings has less debt relative to its profit, which usually gives more room in a bad year.
• If price is what matters most to you: Booking Holdings trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.

Neither Booking Holdings nor Hilton wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.

How Booking Holdings and Hilton make money

Booking Holdings (BKNG)

Booking Holdings earns commissions on hotel, rental home, flight and car bookings through its brands: Booking.com, by far the biggest, plus Priceline, Agoda, Kayak and OpenTable. It splits revenue into agency, where the property collects payment, merchant, where Booking collects it, and advertising and other revenue. Full Booking Holdings analysis.

Hilton (HLT)

Hilton Worldwide earns fees for managing and franchising hotels under brands like Hilton, Waldorf Astoria, Conrad, DoubleTree, Hampton and Embassy Suites, while property owners put up the buildings. Its core segment is Management and Franchise, alongside a smaller Ownership segment, and it licenses Hilton Honors to credit card partners. Full Hilton analysis.

Frequently asked questions: Booking Holdings vs Hilton

Is Booking Holdings or Hilton the better stock?

Choosing between Booking Holdings and Hilton depends on what you are looking for. Booking Holdings is growing faster right now, and Booking Holdings trades on the lower P/E. Fintols does not tell you whether to buy Booking Holdings or Hilton: it shows you the differences so you can decide.

Which pays a higher dividend, Booking Holdings or Hilton?

As of November 4, 2026, Booking Holdings yields 1.08% and Hilton yields 0.16%. Also check how much of their profit Booking Holdings and Hilton pay out: if it is more than they earn, it cannot last.

Which is more expensive, Booking Holdings or Hilton?

On P/E, Hilton (50.8x) is more expensive than Booking Holdings (19.0x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.

Can I own both Booking Holdings and Hilton?

Yes. Many people spread their money across several companies, such as Booking Holdings and Hilton, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Booking Holdings or Hilton.

More comparisons with Booking Holdings or Hilton

• Airbnb vs Booking Holdings
• Booking Holdings vs Marriott
• Airbnb vs Hilton
• Hilton vs Marriott

More companies like Booking Holdings and Hilton: travel, leisure and gaming stocks. Educational content about Booking Holdings and Hilton, not investment advice.