Hilton vs Marriott (HLT vs MAR)
Hilton (HLT) vs Marriott (MAR) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Hilton (HLT) and Marriott (MAR) compete in travel, leisure and gaming. Here are Hilton and Marriott side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Hilton or Marriott.
Hilton vs Marriott: the figures
| Figure | Hilton | Marriott |
|---|---|---|
| Share price | $376.53 (November 4, 2026) | $424.87 (November 4, 2026) |
| Market cap | $83.8 billion | $109.4 billion |
| P/E (TTM) | 50.8x | 42.4x |
| Forward P/E | 36.0x | 31.8x |
| Revenue growth (quarter) | +5.8% | +11.3% |
| Net margin (TTM) | 32.8% | 35.0% |
| Net debt / EBITDA | 4.1x | 3.5x |
| Dividend yield | 0.16% | 0.70% |
| Beta | 1.07 | 1.14 |
Hilton and Marriott figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Hilton or Marriott figure is not available, and we never estimate it.
3 key differences between Hilton and Marriott
- Valuation: Hilton trades at 50.8x its annual earnings and Marriott at 42.4x; the market pays more for each dollar of Hilton profit, usually because it expects more growth.
- Growth: Marriott grew sales +11.3% year on year in its latest quarter, against +5.8% for Hilton.
- Dividend: Marriott yields 0.70% at today's price and Hilton yields 0.16%.
Hilton or Marriott: which fits your profile
- If you want growth: Marriott is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Marriott pays the higher dividend relative to its price.
- If you prefer caution: Marriott has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Marriott trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Hilton nor Marriott wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Hilton and Marriott make money
Hilton (HLT)
Hilton Worldwide earns fees for managing and franchising hotels under brands like Hilton, Waldorf Astoria, Conrad, DoubleTree, Hampton and Embassy Suites, while property owners put up the buildings. Its core segment is Management and Franchise, alongside a smaller Ownership segment, and it licenses Hilton Honors to credit card partners. Full Hilton analysis.
Marriott (MAR)
Marriott International owns very few hotels. Instead it collects management and franchise fees from properties flying brands like Marriott, Sheraton, Westin, Ritz-Carlton, Courtyard and W Hotels. It reports a U.S. and Canada segment, the larger one, and an International segment, and also earns licensing fees from co-branded Marriott Bonvoy credit cards. Full Marriott analysis.
Frequently asked questions: Hilton vs Marriott
Is Hilton or Marriott the better stock?
Choosing between Hilton and Marriott depends on what you are looking for. Marriott is growing faster right now, and Marriott trades on the lower P/E. Fintols does not tell you whether to buy Hilton or Marriott: it shows you the differences so you can decide.
Which pays a higher dividend, Hilton or Marriott?
As of November 4, 2026, Marriott yields 0.70% and Hilton yields 0.16%. Also check how much of their profit Hilton and Marriott pay out: if it is more than they earn, it cannot last.
Which is more expensive, Hilton or Marriott?
On P/E, Hilton (50.8x) is more expensive than Marriott (42.4x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Hilton and Marriott?
Yes. Many people spread their money across several companies, such as Hilton and Marriott, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Hilton or Marriott.
More comparisons with Hilton or Marriott
More companies like Hilton and Marriott: travel, leisure and gaming stocks. Educational content about Hilton and Marriott, not investment advice.