fintols

Learn to invest, step by step

Plain-English guides for US beginners: brokerage accounts, Roth IRA and 401(k), index funds, P/E, dividends and how to analyze a stock. No tips, no jargon.

These guides are written for people in the US who are starting to invest. They explain the accounts (taxable brokerage, Roth IRA, traditional IRA and 401(k)), the building blocks (index funds and ETFs) and the tools to understand a single company (P/E, the balance sheet, free cash flow and competitive moats).

Every guide follows the same rules as the rest of Fintols: plain words, every term explained the first time, numerical examples clearly marked as illustrations and never a tip on what to buy. When an article mentions a company, it links to that company's page with its real, dated figures.

Start here

Analyze a company

Browse stocks by sector