Marriott (MAR): analysis in plain words
Is Marriott cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Marriott (MAR) is listed on the Nasdaq and we classify it in travel, leisure and gaming. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Marriott according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Marriott (MAR) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $424.87 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 42.4x | Price over earnings per share |
| Revenue growth | +11.3% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 35.0% | Profit for every 100 of sales |
| Net debt / EBITDA | 3.5x | Years of operating profit to repay debt |
| Dividend yield | 0.70% | Annual dividend over price |
| Market cap | $109.4 billion | What the stock market values it at |
The Marriott figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any MAR figure that is not available shows as N/A: we do not estimate it.
How Marriott makes money
Marriott International owns very few hotels. Instead it collects management and franchise fees from properties flying brands like Marriott, Sheraton, Westin, Ritz-Carlton, Courtyard and W Hotels. It reports a U.S. and Canada segment, the larger one, and an International segment, and also earns licensing fees from co-branded Marriott Bonvoy credit cards.
Over the last 12 months, Marriott brought in revenue of $7.6 billion. For every 100 it sells, Marriott keeps 78.8 after the direct cost of what it sells (gross margin) and 66.2 after all operating costs (operating margin).
Marriott against its sector
To know whether a Marriott figure is high or low you have to put it next to similar companies. This table compares Marriott with the median of the 13 travel, leisure and gaming companies Fintols covers, with data as of November 4, 2026.
| Figure | Marriott | travel, leisure and gaming median |
|---|---|---|
| P/E | 42.4x | 17.8x (13) |
| Revenue growth | +11.3% | +8.8% (14) |
| Net margin | 35.0% | 11.6% (14) |
| Dividend yield | 0.70% | 1.31% (14) |
| Net debt / EBITDA | 3.5x | 2.8x (14) |
In short, against the typical travel, leisure and gaming company, Marriott trades on a higher P/E, grows faster and earns a wider margin. By size, Marriott ranks number 2 of 11 travel, leisure and gaming companies quoted in USD on Fintols.
The bull case for Marriott
What works in favour of Marriott, according to its figures as of November 4, 2026:
- Marriott keeps 35.0 of every 100 it sells as net profit, against 11.6 for the median travel, leisure and gaming company: a margin like that leaves money to invest, buy back shares or pay dividends.
- Analysts expect Marriott earnings to rise: its P/E on the next 12 months of estimated earnings is 31.8x, below the current 42.4x.
- Marriott grew sales +11.3% in its latest quarter against the same quarter a year earlier, while the median travel, leisure and gaming company Fintols tracks grew +8.8%.
The main risk for Marriott
The price already assumes a lot: Marriott trades at 42.4x its last 12 months of earnings, against 17.8x for the travel, leisure and gaming median. If growth disappoints, the multiple can shrink and the share price with it.
And, like the rest of travel, leisure and gaming, Marriott is exposed to people travelling and spending less on leisure if the economy worsens, plus fuel prices.
Frequently asked questions about Marriott
Is it a good time to buy Marriott stock?
Fintols does not tell you whether to buy or sell Marriott, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Marriott stock trades at $424.87, 2% below its 52-week high ($433.30) and 56% above its low ($272.66). Its P/E is 42.4x against a travel, leisure and gaming median of 17.8x, and 31.8x on the earnings analysts expect over the next 12 months. With Marriott, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Marriott pay a dividend?
Yes. As of November 4, 2026, Marriott pays $2.92 per share a year, which at today's price is a yield of 0.70%. It uses 28% of its profit to pay it, which leaves room to keep paying it if profit dips.
Is Marriott stock expensive?
It depends on what you compare it with. On P/E, Marriott trades at 42.4x its last 12 months of earnings: more expensive than the travel, leisure and gaming median (17.8x). A high P/E alone does not make Marriott expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Marriott's competitors?
On Fintols we compare Marriott with Airbnb, Hilton and Booking Holdings, which are also in travel, leisure and gaming. As of November 4, 2026, Airbnb is worth $105.6 billion and trades on a P/E of 40.2; Hilton is worth $83.8 billion and trades on a P/E of 50.8; Booking Holdings is worth $128.5 billion and trades on a P/E of 19.0. Each has a side-by-side comparison with Marriott below.
Marriott competitors
- Airbnb (ABNB) analysis · Marriott vs Airbnb comparison
- Hilton (HLT) analysis · Marriott vs Hilton comparison
- Booking Holdings (BKNG) analysis · Marriott vs Booking Holdings comparison
To understand Marriott better
- How to Read a Balance Sheet: A Beginner's Guide
- P/E Ratio and EPS Explained: How to Read Them Without Traps
More companies like Marriott: travel, leisure and gaming stocks and S&P 500 companies. Open the full MAR analysis with its valuation and scenarios. Educational content about Marriott, not investment advice.