Airbnb vs Booking Holdings (ABNB vs BKNG)
Airbnb (ABNB) vs Booking Holdings (BKNG) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Airbnb (ABNB) and Booking Holdings (BKNG) compete in travel, leisure and gaming. Here are Airbnb and Booking Holdings side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Airbnb or Booking Holdings.
Airbnb vs Booking Holdings: the figures
| Figure | Airbnb | Booking Holdings |
|---|---|---|
| Share price | $176.37 (November 4, 2026) | $170.97 (November 4, 2026) |
| Market cap | $105.6 billion | $128.5 billion |
| P/E (TTM) | 40.2x | 19.0x |
| Forward P/E | 28.4x | 13.8x |
| Revenue growth (quarter) | +16.5% | +8.1% |
| Net margin (TTM) | 20.4% | 25.5% |
| Net debt / EBITDA | Net cash | 0.4x |
| Dividend yield | 0.00% | 1.08% |
| Beta | 1.27 | 1.15 |
Airbnb and Booking Holdings figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Airbnb or Booking Holdings figure is not available, and we never estimate it.
3 key differences between Airbnb and Booking Holdings
- Valuation: Airbnb trades at 40.2x its annual earnings and Booking Holdings at 19.0x; the market pays more for each dollar of Airbnb profit, usually because it expects more growth.
- Debt: Booking Holdings owes 0.4x its annual operating profit (EBITDA), while Airbnb holds more cash than debt.
- Growth: Airbnb grew sales +16.5% year on year in its latest quarter, against +8.1% for Booking Holdings.
Airbnb or Booking Holdings: which fits your profile
- If you want growth: Airbnb is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Booking Holdings pays the higher dividend relative to its price.
- If you prefer caution: Airbnb has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Booking Holdings trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Airbnb nor Booking Holdings wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Airbnb and Booking Holdings make money
Airbnb (ABNB)
Airbnb earns a service fee on every booking made through its platform, which connects hosts renting out homes and rooms with travelers, and it now also offers experiences and services. Fees come from both guests and hosts, so revenue tracks nights booked. North America is its largest region, followed by Europe, the Middle East and Africa. Full Airbnb analysis.
Booking Holdings (BKNG)
Booking Holdings earns commissions on hotel, rental home, flight and car bookings through its brands: Booking.com, by far the biggest, plus Priceline, Agoda, Kayak and OpenTable. It splits revenue into agency, where the property collects payment, merchant, where Booking collects it, and advertising and other revenue. Full Booking Holdings analysis.
Frequently asked questions: Airbnb vs Booking Holdings
Is Airbnb or Booking Holdings the better stock?
Choosing between Airbnb and Booking Holdings depends on what you are looking for. Airbnb is growing faster right now, and Booking Holdings trades on the lower P/E. Fintols does not tell you whether to buy Airbnb or Booking Holdings: it shows you the differences so you can decide.
Which pays a higher dividend, Airbnb or Booking Holdings?
As of November 4, 2026, Booking Holdings yields 1.08% and Airbnb pays none. Also check how much of their profit Airbnb and Booking Holdings pay out: if it is more than they earn, it cannot last.
Which is more expensive, Airbnb or Booking Holdings?
On P/E, Airbnb (40.2x) is more expensive than Booking Holdings (19.0x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Airbnb and Booking Holdings?
Yes. Many people spread their money across several companies, such as Airbnb and Booking Holdings, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Airbnb or Booking Holdings.
More comparisons with Airbnb or Booking Holdings
More companies like Airbnb and Booking Holdings: travel, leisure and gaming stocks. Educational content about Airbnb and Booking Holdings, not investment advice.