Intuit (INTU): analysis in plain words
Is Intuit cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Intuit (INTU) is listed on the Nasdaq and we classify it in software and cloud. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Intuit according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Intuit (INTU) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $356.64 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 21.7x | Price over earnings per share |
| Revenue growth | +13.7% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 21.3% | Profit for every 100 of sales |
| Net debt / EBITDA | 0.2x | Years of operating profit to repay debt |
| Dividend yield | 1.60% | Annual dividend over price |
| Market cap | $95.3 billion | What the stock market values it at |
The Intuit figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any INTU figure that is not available shows as N/A: we do not estimate it.
How Intuit makes money
Intuit sells financial software, mainly in the United States. Global Business Solutions, its largest segment, offers QuickBooks accounting and Mailchimp email marketing to small businesses. Consumer includes TurboTax tax preparation, Credit Karma earns referral fees on credit cards and loans, and ProTax serves professional tax preparers.
Over the last 12 months, Intuit brought in revenue of $21.4 billion. For every 100 it sells, Intuit keeps 81.0 after the direct cost of what it sells (gross margin) and 17.6 after all operating costs (operating margin). With 18,600 full-time employees, that is about $1 million of revenue per employee.
Intuit against its sector
To know whether a Intuit figure is high or low you have to put it next to similar companies. This table compares Intuit with the median of the 19 software and cloud companies Fintols covers, with data as of November 4, 2026.
| Figure | Intuit | software and cloud median |
|---|---|---|
| P/E | 21.7x | 29.0x (19) |
| Revenue growth | +13.7% | +20.5% (25) |
| Net margin | 21.3% | 16.0% (25) |
| Dividend yield | 1.60% | 0.00% (25) |
| Net debt / EBITDA | 0.2x | 0.1x (23) |
In short, against the typical software and cloud company, Intuit trades on a lower P/E, grows more slowly and earns a wider margin. By size, Intuit ranks number 12 of 22 software and cloud companies quoted in USD on Fintols.
The bull case for Intuit
What works in favour of Intuit, according to its figures as of November 4, 2026:
- Analysts expect Intuit earnings to rise: its P/E on the next 12 months of estimated earnings is 13.2x, below the current 21.7x.
- Intuit generates real cash: $6.4 billion of free cash flow over 12 months, 6.7% of its stock market value.
- Intuit keeps 21.3 of every 100 it sells as net profit, against 16.0 for the median software and cloud company: a margin like that leaves money to invest, buy back shares or pay dividends.
The main risk for Intuit
Intuit stock sits 48% below its 52-week high ($682.27): the market has cut its expectations, and it is worth understanding why first.
And, like the rest of software and cloud, Intuit is exposed to a competitor or AI making what it sells cheaper and forcing price cuts.
Frequently asked questions about Intuit
Is it a good time to buy Intuit stock?
Fintols does not tell you whether to buy or sell Intuit, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Intuit stock trades at $356.64, 48% below its 52-week high ($682.27) and 41% above its low ($252.84). Its P/E is 21.7x against a software and cloud median of 29.0x, and 13.2x on the earnings analysts expect over the next 12 months. With Intuit, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Intuit pay a dividend?
Yes. As of November 4, 2026, Intuit pays $5.52 per share a year, which at today's price is a yield of 1.60%. It uses 29% of its profit to pay it, which leaves room to keep paying it if profit dips. Its average dividend yield over the last five years is 0.65%. The software and cloud median on Fintols is 0.00%.
Is Intuit stock expensive?
It depends on what you compare it with. On P/E, Intuit trades at 21.7x its last 12 months of earnings: cheaper than the software and cloud median (29.0x). Including its debt, Intuit is valued at 13.6x its EBITDA (EV/EBITDA). A high P/E alone does not make Intuit expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Intuit's competitors?
On Fintols we compare Intuit with Salesforce, IBM and ServiceNow, which are also in software and cloud. As of November 4, 2026, Salesforce is worth $186.9 billion and trades on a P/E of 20.8; IBM is worth $240.4 billion and trades on a P/E of 21.7; ServiceNow is worth $112.9 billion and trades on a P/E of 78.3. Each has a side-by-side comparison with Intuit below.
Intuit competitors
- Salesforce (CRM) analysis · Intuit vs Salesforce comparison
- IBM (IBM) analysis · Intuit vs IBM comparison
- ServiceNow (NOW) analysis · Intuit vs ServiceNow comparison
To understand Intuit better
- Economic Moats Explained: From Warren Buffett to AI
- P/E Ratio and EPS Explained: How to Read Them Without Traps
More companies like Intuit: software and cloud stocks, S&P 500 companies and S&P 100 companies. Open the full INTU analysis with its valuation and scenarios. Educational content about Intuit, not investment advice.