Salesforce vs Intuit (CRM vs INTU)
Salesforce (CRM) vs Intuit (INTU) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Salesforce (CRM) and Intuit (INTU) compete in software and cloud. Here are Salesforce and Intuit side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Salesforce or Intuit.
Salesforce vs Intuit: the figures
| Figure | Salesforce | Intuit |
|---|---|---|
| Share price | $227.11 (November 4, 2026) | $356.64 (November 4, 2026) |
| Market cap | $186.9 billion | $95.3 billion |
| P/E (TTM) | 20.8x | 21.7x |
| Forward P/E | 14.2x | 13.2x |
| Revenue growth (quarter) | +10.8% | +13.7% |
| Net margin (TTM) | 22.0% | 21.3% |
| Net debt / EBITDA | 2.4x | 0.2x |
| Dividend yield | 0.79% | 1.60% |
| Beta | 1.23 | 0.92 |
Salesforce and Intuit figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Salesforce or Intuit figure is not available, and we never estimate it.
3 key differences between Salesforce and Intuit
- Debt: Salesforce owes 2.4x its annual operating profit (EBITDA), while Intuit owes 0.2x its EBITDA.
- Volatility: Salesforce stock moves more (beta 1.23) than Intuit (beta 0.92); the higher the beta, the more it amplifies market swings.
- Dividend: Intuit yields 1.60% at today's price and Salesforce yields 0.79%.
Salesforce or Intuit: which fits your profile
- If you want growth: Intuit is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Intuit pays the higher dividend relative to its price.
- If you prefer caution: Intuit has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Salesforce trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Salesforce nor Intuit wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Salesforce and Intuit make money
Salesforce (CRM)
Salesforce sells cloud software subscriptions for managing customer relationships. It reports revenue by offering: Service Cloud, the largest, Sales Cloud, Platform and Other including Slack and Agentforce, Marketing and Commerce, and Integration and Analytics, home to MuleSoft and Tableau. The Americas are its biggest market, ahead of Europe and Asia. Full Salesforce analysis.
Intuit (INTU)
Intuit sells financial software, mainly in the United States. Global Business Solutions, its largest segment, offers QuickBooks accounting and Mailchimp email marketing to small businesses. Consumer includes TurboTax tax preparation, Credit Karma earns referral fees on credit cards and loans, and ProTax serves professional tax preparers. Full Intuit analysis.
Frequently asked questions: Salesforce vs Intuit
Is Salesforce or Intuit the better stock?
Choosing between Salesforce and Intuit depends on what you are looking for. Intuit is growing faster right now, and Salesforce trades on the lower P/E. Fintols does not tell you whether to buy Salesforce or Intuit: it shows you the differences so you can decide.
Which pays a higher dividend, Salesforce or Intuit?
As of November 4, 2026, Intuit yields 1.60% and Salesforce yields 0.79%. Also check how much of their profit Salesforce and Intuit pay out: if it is more than they earn, it cannot last.
Which is more expensive, Salesforce or Intuit?
On P/E, Intuit (21.7x) is more expensive than Salesforce (20.8x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Salesforce and Intuit?
Yes. Many people spread their money across several companies, such as Salesforce and Intuit, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Salesforce or Intuit.
More comparisons with Salesforce or Intuit
More companies like Salesforce and Intuit: software and cloud stocks. Educational content about Salesforce and Intuit, not investment advice.