Intuit vs ServiceNow (INTU vs NOW)
Intuit (INTU) vs ServiceNow (NOW) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Intuit (INTU) and ServiceNow (NOW) compete in software and cloud. Here are Intuit and ServiceNow side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Intuit or ServiceNow.
Intuit vs ServiceNow: the figures
| Figure | Intuit | ServiceNow |
|---|---|---|
| Share price | $356.64 (November 4, 2026) | $108.81 (November 4, 2026) |
| Market cap | $95.3 billion | $112.9 billion |
| P/E (TTM) | 21.7x | 78.3x |
| Forward P/E | 13.2x | 22.7x |
| Revenue growth (quarter) | +13.7% | +20.5% |
| Net margin (TTM) | 21.3% | 9.4% |
| Net debt / EBITDA | 0.2x | 1.2x |
| Dividend yield | 1.60% | 0.00% |
| Beta | 0.92 | 0.98 |
Intuit and ServiceNow figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Intuit or ServiceNow figure is not available, and we never estimate it.
3 key differences between Intuit and ServiceNow
- Valuation: ServiceNow trades at 78.3x its annual earnings and Intuit at 21.7x; the market pays more for each dollar of ServiceNow profit, usually because it expects more growth.
- Profitability: for every 100 of sales, Intuit keeps 21.3 as net profit and ServiceNow keeps 9.4.
- Dividend: Intuit pays a dividend yielding 1.60% and ServiceNow pays none.
Intuit or ServiceNow: which fits your profile
- If you want growth: ServiceNow is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Intuit pays the higher dividend relative to its price.
- If you prefer caution: Intuit has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Intuit trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Intuit nor ServiceNow wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Intuit and ServiceNow make money
Intuit (INTU)
Intuit sells financial software, mainly in the United States. Global Business Solutions, its largest segment, offers QuickBooks accounting and Mailchimp email marketing to small businesses. Consumer includes TurboTax tax preparation, Credit Karma earns referral fees on credit cards and loans, and ProTax serves professional tax preparers. Full Intuit analysis.
ServiceNow (NOW)
ServiceNow sells subscriptions to its cloud-based Now Platform, which automates workflows for large companies and governments. IT service management is its original and largest business, now extended to customer service, HR, security operations and AI agents. North America is its main market, followed by EMEA and Asia Pacific. Full ServiceNow analysis.
Frequently asked questions: Intuit vs ServiceNow
Is Intuit or ServiceNow the better stock?
Choosing between Intuit and ServiceNow depends on what you are looking for. ServiceNow is growing faster right now, and Intuit trades on the lower P/E. Fintols does not tell you whether to buy Intuit or ServiceNow: it shows you the differences so you can decide.
Which pays a higher dividend, Intuit or ServiceNow?
As of November 4, 2026, Intuit yields 1.60% and ServiceNow pays none. Also check how much of their profit Intuit and ServiceNow pay out: if it is more than they earn, it cannot last.
Which is more expensive, Intuit or ServiceNow?
On P/E, ServiceNow (78.3x) is more expensive than Intuit (21.7x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Intuit and ServiceNow?
Yes. Many people spread their money across several companies, such as Intuit and ServiceNow, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Intuit or ServiceNow.
More comparisons with Intuit or ServiceNow
More companies like Intuit and ServiceNow: software and cloud stocks. Educational content about Intuit and ServiceNow, not investment advice.