Ford (F): analysis in plain words
Is Ford cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Ford (F) is listed on the NYSE and we classify it in automotive. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Ford according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Ford (F) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $12.67 | Last price on November 4, 2026 |
| P/E ratio (TTM) | N/A | Price over earnings per share |
| Revenue growth | -2.0% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | -4.2% | Profit for every 100 of sales |
| Net debt / EBITDA | 17.9x | Years of operating profit to repay debt |
| Dividend yield | 4.87% | Annual dividend over price |
| Market cap | $50.6 billion | What the stock market values it at |
The Ford figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any F figure that is not available shows as N/A: we do not estimate it.
How Ford makes money
Ford reports by business unit. Ford Blue, the largest by revenue, sells gas and hybrid vehicles such as the Bronco, Explorer and Mustang. Ford Pro serves commercial customers with Transit vans, Super Duty trucks and fleet services. Ford Model e handles electric vehicles, and Ford Credit finances buyers and dealers.
Over the last 12 months, Ford brought in revenue of $187.0 billion. For every 100 it sells, Ford keeps 7.4 after the direct cost of what it sells (gross margin) and 3.1 after all operating costs (operating margin). With 169,000 full-time employees, that is about $1 million of revenue per employee.
Ford against its sector
To know whether a Ford figure is high or low you have to put it next to similar companies. This table compares Ford with the median of the 5 automotive companies Fintols covers, with data as of November 4, 2026.
| Figure | Ford | automotive median |
|---|---|---|
| Revenue growth | -2.0% | +1.1% (11) |
| Net margin | -4.2% | 0.5% (11) |
| Dividend yield | 4.87% | 0.82% (11) |
| Net debt / EBITDA | 17.9x | 5.9x (9) |
In short, against the typical automotive company, Ford grows more slowly, earns a thinner margin and pays a higher dividend yield. By size, Ford ranks number 3 of 6 automotive companies quoted in USD on Fintols.
The bull case for Ford
What works in favour of Ford, according to its figures as of November 4, 2026:
- For income seekers, Ford pays a dividend yielding 4.87% at today's price, using 64% of its profit to fund it.
The main risk for Ford
Debt is heavy: Ford carries net debt equal to 17.9x its annual EBITDA. With high interest rates or a weak year, interest payments eat into what it can invest or pay out.
On top of that: ford is losing money: its net margin over the last 12 months is -4.2%, so it spends more than it brings in. Until it turns a profit it relies on its cash or on raising money.
And, like the rest of automotive, Ford is exposed to the electric-car price war, tariffs and how cyclical car sales are.
Frequently asked questions about Ford
Is it a good time to buy Ford stock?
Fintols does not tell you whether to buy or sell Ford, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Ford stock trades at $12.67, 29% below its 52-week high ($17.78) and 14% above its low ($11.11). With Ford, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Ford pay a dividend?
Yes. As of November 4, 2026, Ford pays $0.60 per share a year, which at today's price is a yield of 4.87%. It uses 64% of its profit to pay it. Its average dividend yield over the last five years is 3.46%. The automotive median on Fintols is 0.82%.
Is Ford stock expensive?
Ford has no meaningful P/E as of November 4, 2026 because its last 12 months of earnings are negative or close to zero, so that yardstick cannot tell you whether it is expensive. Including its debt, Ford is valued at 24.2x its EBITDA (EV/EBITDA). A high P/E alone does not make Ford expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Ford's competitors?
On Fintols we compare Ford with General Motors, Rivian and Ferrari, which are also in automotive. As of November 4, 2026, General Motors is worth $78.5 billion and trades on a P/E of 20.2; Rivian is worth $20.5 billion; Ferrari is worth €67.0 billion and trades on a P/E of 41.9. Each has a side-by-side comparison with Ford below.
Ford competitors
- General Motors (GM) analysis · Ford vs General Motors comparison
- Rivian (RIVN) analysis · Ford vs Rivian comparison
- Ferrari (RACE.MI) analysis · Ford vs Ferrari comparison
To understand Ford better
- How to Read a Balance Sheet: A Beginner's Guide
- Dividend Growth Investing: FCF Payout Ratio and Compounding
More companies like Ford: automotive stocks, S&P 500 companies and S&P 100 companies. Open the full F analysis with its valuation and scenarios. Educational content about Ford, not investment advice.