Rivian (RIVN): analysis in plain words
Is Rivian cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Rivian (RIVN) is listed on the Nasdaq and we classify it in automotive. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Rivian according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Rivian (RIVN) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $14.06 | Last price on November 4, 2026 |
| P/E ratio (TTM) | N/A | Price over earnings per share |
| Revenue growth | +38.3% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | -45.9% | Profit for every 100 of sales |
| Net debt / EBITDA | N/A | Years of operating profit to repay debt |
| Dividend yield | 0.00% | Annual dividend over price |
| Market cap | $20.5 billion | What the stock market values it at |
The Rivian figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any RIVN figure that is not available shows as N/A: we do not estimate it.
How Rivian makes money
Rivian designs and builds electric vehicles at its Illinois plant: a pickup truck, SUVs and delivery vans, with Amazon as the main van customer. The automotive segment, which sells directly to buyers, brings in most of its revenue. Its second segment, Software and Services, includes its software joint venture with Volkswagen.
Over the last 12 months, Rivian brought in revenue of $6.5 billion. For every 100 it sells, Rivian keeps 9.2 after the direct cost of what it sells (gross margin) and -40.9 after all operating costs (operating margin). With 15,232 full-time employees, that is about $425,000 of revenue per employee.
Rivian against its sector
To know whether a Rivian figure is high or low you have to put it next to similar companies. This table compares Rivian with the median of the 5 automotive companies Fintols covers, with data as of November 4, 2026.
| Figure | Rivian | automotive median |
|---|---|---|
| Revenue growth | +38.3% | +1.1% (11) |
| Net margin | -45.9% | 0.5% (11) |
| Dividend yield | 0.00% | 0.82% (11) |
In short, against the typical automotive company, Rivian grows faster, earns a thinner margin and pays a lower dividend yield. By size, Rivian ranks number 4 of 6 automotive companies quoted in USD on Fintols.
The bull case for Rivian
These are the strengths in the Rivian figures as of November 4, 2026:
- Rivian is selling more than a year ago: +38.3% in its latest quarter (the typical automotive company grew +1.1%).
The main risk for Rivian
Rivian is losing money: its net margin over the last 12 months is -45.9%, so it spends more than it brings in. Until it turns a profit it relies on its cash or on raising money.
On top of that: rivian stock sits 38% below its 52-week high ($22.69): the market has cut its expectations, and it is worth understanding why first.
And, like the rest of automotive, Rivian is exposed to the electric-car price war, tariffs and how cyclical car sales are.
Frequently asked questions about Rivian
Is it a good time to buy Rivian stock?
Fintols does not tell you whether to buy or sell Rivian, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Rivian stock trades at $14.06, 38% below its 52-week high ($22.69) and 24% above its low ($11.38). With Rivian, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Rivian pay a dividend?
No. As of November 4, 2026, Rivian does not pay a dividend: what it earns stays in the company to grow, invest or, where it does so, buy back shares. Anyone buying Rivian today is counting on the share price rising, not on income.
Is Rivian stock expensive?
Rivian has no meaningful P/E as of November 4, 2026 because its last 12 months of earnings are negative or close to zero, so that yardstick cannot tell you whether it is expensive. A high P/E alone does not make Rivian expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Rivian's competitors?
On Fintols we compare Rivian with Ford, General Motors and Ferrari, which are also in automotive. As of November 4, 2026, Ford is worth $50.6 billion; General Motors is worth $78.5 billion and trades on a P/E of 20.2; Ferrari is worth €67.0 billion and trades on a P/E of 41.9. Each has a side-by-side comparison with Rivian below.
Rivian competitors
- Ford (F) analysis · Rivian vs Ford comparison
- General Motors (GM) analysis · Rivian vs General Motors comparison
- Ferrari (RACE.MI) analysis · Rivian vs Ferrari comparison
To understand Rivian better
- How to Read a Balance Sheet: A Beginner's Guide
- 7 Common Beginner Investing Mistakes (and How to Avoid Them)
More companies like Rivian: automotive stocks. Open the full RIVN analysis with its valuation and scenarios. Educational content about Rivian, not investment advice.