Ford vs General Motors (F vs GM)
Ford (F) vs General Motors (GM) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Ford (F) and General Motors (GM) compete in automotive. Here are Ford and General Motors side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Ford or General Motors.
Ford vs General Motors: the figures
| Figure | Ford | General Motors |
|---|---|---|
| Share price | $12.67 (November 4, 2026) | $92.43 (November 4, 2026) |
| Market cap | $50.6 billion | $78.5 billion |
| P/E (TTM) | N/A | 20.2x |
| Forward P/E | 6.7x | 6.2x |
| Revenue growth (quarter) | -2.0% | +2.9% |
| Net margin (TTM) | -4.2% | 2.1% |
| Net debt / EBITDA | 17.9x | 5.5x |
| Dividend yield | 4.87% | 0.82% |
| Beta | 1.91 | 1.42 |
Ford and General Motors figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Ford or General Motors figure is not available, and we never estimate it.
3 key differences between Ford and General Motors
- Debt: Ford owes 17.9x its annual operating profit (EBITDA), while General Motors owes 5.5x its EBITDA.
- Dividend: Ford yields 4.87% at today's price and General Motors yields 0.82%.
- Profitability: for every 100 of sales, General Motors keeps 2.1 as net profit and Ford keeps -4.2.
Ford or General Motors: which fits your profile
- If you want growth: General Motors is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Ford pays the higher dividend relative to its price.
- If you prefer caution: General Motors has less debt relative to its profit, which usually gives more room in a bad year.
Neither Ford nor General Motors wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Ford and General Motors make money
Ford (F)
Ford reports by business unit. Ford Blue, the largest by revenue, sells gas and hybrid vehicles such as the Bronco, Explorer and Mustang. Ford Pro serves commercial customers with Transit vans, Super Duty trucks and fleet services. Ford Model e handles electric vehicles, and Ford Credit finances buyers and dealers. Full Ford analysis.
General Motors (GM)
General Motors sells cars, pickups and SUVs under the Chevrolet, GMC, Buick and Cadillac brands. GM North America is its largest segment and main profit driver, GM International includes its joint ventures in China, and GM Financial provides auto loans and leases to buyers and dealers. Full General Motors analysis.
Frequently asked questions: Ford vs General Motors
Is Ford or General Motors the better stock?
Choosing between Ford and General Motors depends on what you are looking for. General Motors is growing faster right now. Fintols does not tell you whether to buy Ford or General Motors: it shows you the differences so you can decide.
Which pays a higher dividend, Ford or General Motors?
As of November 4, 2026, Ford yields 4.87% and General Motors yields 0.82%. Also check how much of their profit Ford and General Motors pay out: if it is more than they earn, it cannot last.
Can I own both Ford and General Motors?
Yes. Many people spread their money across several companies, such as Ford and General Motors, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Ford or General Motors.
More comparisons with Ford or General Motors
More companies like Ford and General Motors: automotive stocks. Educational content about Ford and General Motors, not investment advice.