Philip Morris (PM): analysis in plain words
Is Philip Morris cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Philip Morris (PM) is listed on the NYSE and we classify it in consumer staples. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Philip Morris according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Philip Morris (PM) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $211.28 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 30.8x | Price over earnings per share |
| Revenue growth | +5.5% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 24.8% | Profit for every 100 of sales |
| Net debt / EBITDA | 2.0x | Years of operating profit to repay debt |
| Dividend yield | 3.08% | Annual dividend over price |
| Market cap | $329.3 billion | What the stock market values it at |
The Philip Morris figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any PM figure that is not available shows as N/A: we do not estimate it.
How Philip Morris makes money
Philip Morris International sells tobacco outside the United States, where it also markets ZYN nicotine pouches. Cigarettes, led by Marlboro, remain its largest revenue source, while smoke-free products are growing: IQOS heated tobacco with TEREA and HEETS sticks, ZYN pouches and VEEV vapes. It reports results by region.
Over the last 12 months, Philip Morris brought in revenue of $43.1 billion. For every 100 it sells, Philip Morris keeps 67.7 after the direct cost of what it sells (gross margin) and 41.9 after all operating costs (operating margin).
Philip Morris against its sector
To know whether a Philip Morris figure is high or low you have to put it next to similar companies. This table compares Philip Morris with the median of the 17 consumer staples companies Fintols covers, with data as of November 4, 2026.
| Figure | Philip Morris | consumer staples median |
|---|---|---|
| P/E | 30.8x | 21.3x (17) |
| Revenue growth | +5.5% | +3.6% (19) |
| Net margin | 24.8% | 12.8% (19) |
| Dividend yield | 3.08% | 3.19% (19) |
| Net debt / EBITDA | 2.0x | 1.7x (19) |
In short, against the typical consumer staples company, Philip Morris trades on a higher P/E, grows faster and earns a wider margin. By size, Philip Morris ranks number 3 of 13 consumer staples companies quoted in USD on Fintols.
The bull case for Philip Morris
These are the strengths in the Philip Morris figures as of November 4, 2026:
- Its net margin over the last 12 months is 24.8% (sector median: 12.8%): Philip Morris turns a large share of its sales into profit.
- Analysts expect Philip Morris earnings to rise: its P/E on the next 12 months of estimated earnings is 23.4x, below the current 30.8x.
- For income seekers, Philip Morris pays a dividend yielding 3.08% at today's price, using 88% of its profit to fund it.
The main risk for Philip Morris
The price already assumes a lot: Philip Morris trades at 30.8x its last 12 months of earnings, against 21.3x for the consumer staples median. If growth disappoints, the multiple can shrink and the share price with it.
And, like the rest of consumer staples, Philip Morris is exposed to customers switching to cheaper store brands and rising prices for the raw materials it buys.
Frequently asked questions about Philip Morris
Is it a good time to buy Philip Morris stock?
Fintols does not tell you whether to buy or sell Philip Morris, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Philip Morris stock trades at $211.28, 1% below its 52-week high ($214.35) and 44% above its low ($146.35). Its P/E is 30.8x against a consumer staples median of 21.3x, and 23.4x on the earnings analysts expect over the next 12 months. With Philip Morris, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Philip Morris pay a dividend?
Yes. As of November 4, 2026, Philip Morris pays $6.40 per share a year, which at today's price is a yield of 3.08%. It uses 88% of its profit to pay it.
Is Philip Morris stock expensive?
It depends on what you compare it with. On P/E, Philip Morris trades at 30.8x its last 12 months of earnings: more expensive than the consumer staples median (21.3x). Including its debt, Philip Morris is valued at 18.3x its EBITDA (EV/EBITDA). A high P/E alone does not make Philip Morris expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Philip Morris's competitors?
On Fintols we compare Philip Morris with Coca-Cola, PepsiCo and Procter & Gamble, which are also in consumer staples. As of November 4, 2026, Coca-Cola is worth $412.1 billion and trades on a P/E of 28.6; PepsiCo is worth $194.1 billion and trades on a P/E of 17.9; Procter & Gamble is worth $387.8 billion and trades on a P/E of 25.2. Each has a side-by-side comparison with Philip Morris below.
Philip Morris competitors
- Coca-Cola (KO) analysis · Philip Morris vs Coca-Cola comparison
- PepsiCo (PEP) analysis · Philip Morris vs PepsiCo comparison
- Procter & Gamble (PG) analysis · Philip Morris vs Procter & Gamble comparison
To understand Philip Morris better
- Dividend Growth Investing: FCF Payout Ratio and Compounding
- P/E Ratio and EPS Explained: How to Read Them Without Traps
More companies like Philip Morris: consumer staples stocks, S&P 500 companies and S&P 100 companies. Open the full PM analysis with its valuation and scenarios. Educational content about Philip Morris, not investment advice.