Procter & Gamble (PG): analysis in plain words
Is Procter & Gamble cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Procter & Gamble (PG) is listed on the NYSE and we classify it in consumer staples. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Procter & Gamble according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Procter & Gamble (PG) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $167.32 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 25.2x | Price over earnings per share |
| Revenue growth | +4.0% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 18.2% | Profit for every 100 of sales |
| Net debt / EBITDA | 0.9x | Years of operating profit to repay debt |
| Dividend yield | 2.69% | Annual dividend over price |
| Market cap | $387.8 billion | What the stock market values it at |
The Procter & Gamble figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any PG figure that is not available shows as N/A: we do not estimate it.
How Procter & Gamble makes money
Procter & Gamble reports five segments: Fabric & Home Care, the largest, with Tide, Ariel, Downy, Dawn and Febreze; Baby, Feminine & Family Care, with Pampers, Always, Charmin and Bounty; Beauty, with Pantene, Olay and Head & Shoulders; Health Care, with Crest, Oral-B and Vicks; and Grooming, with Gillette and Venus.
Over the last 12 months, Procter & Gamble brought in revenue of $87.9 billion. For every 100 it sells, Procter & Gamble keeps 50.6 after the direct cost of what it sells (gross margin) and 26.9 after all operating costs (operating margin).
Procter & Gamble against its sector
To know whether a Procter & Gamble figure is high or low you have to put it next to similar companies. This table compares Procter & Gamble with the median of the 17 consumer staples companies Fintols covers, with data as of November 4, 2026.
| Figure | Procter & Gamble | consumer staples median |
|---|---|---|
| P/E | 25.2x | 21.3x (17) |
| Revenue growth | +4.0% | +3.6% (19) |
| Net margin | 18.2% | 12.8% (19) |
| Dividend yield | 2.69% | 3.19% (19) |
| Net debt / EBITDA | 0.9x | 1.7x (19) |
In short, against the typical consumer staples company, Procter & Gamble trades on a higher P/E, earns a wider margin and pays a lower dividend yield. By size, Procter & Gamble ranks number 2 of 13 consumer staples companies quoted in USD on Fintols.
The bull case for Procter & Gamble
These are the strengths in the Procter & Gamble figures as of November 4, 2026:
- Procter & Gamble earns 29.6% a year on its shareholders' money (return on equity).
- For income seekers, Procter & Gamble pays a dividend yielding 2.69% at today's price, using 65% of its profit to fund it.
- Its debt is low: Procter & Gamble would need 0.9x its annual operating profit (EBITDA) to repay its net debt.
The main risk for Procter & Gamble
The Procter & Gamble figures as of November 4, 2026 show no clear red flag (no heavy debt, no losses, no falling sales). Its main risk is the one built into its business: customers switching to cheaper store brands and rising prices for the raw materials it buys.
Frequently asked questions about Procter & Gamble
Is it a good time to buy Procter & Gamble stock?
Fintols does not tell you whether to buy or sell Procter & Gamble, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Procter & Gamble stock trades at $167.32, 0% below its 52-week high ($168.16) and 22% above its low ($137.62). Its P/E is 25.2x against a consumer staples median of 21.3x, and 22.6x on the earnings analysts expect over the next 12 months. With Procter & Gamble, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Procter & Gamble pay a dividend?
Yes. As of November 4, 2026, Procter & Gamble pays $4.35 per share a year, which at today's price is a yield of 2.69%. It uses 65% of its profit to pay it.
Is Procter & Gamble stock expensive?
It depends on what you compare it with. On P/E, Procter & Gamble trades at 25.2x its last 12 months of earnings: more expensive than the consumer staples median (21.3x). A high P/E alone does not make Procter & Gamble expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Procter & Gamble's competitors?
On Fintols we compare Procter & Gamble with Coca-Cola, PepsiCo and Philip Morris, which are also in consumer staples. As of November 4, 2026, Coca-Cola is worth $412.1 billion and trades on a P/E of 28.6; PepsiCo is worth $194.1 billion and trades on a P/E of 17.9; Philip Morris is worth $329.3 billion and trades on a P/E of 30.8. Each has a side-by-side comparison with Procter & Gamble below.
Procter & Gamble competitors
- Coca-Cola (KO) analysis · Procter & Gamble vs Coca-Cola comparison
- PepsiCo (PEP) analysis · Procter & Gamble vs PepsiCo comparison
- Philip Morris (PM) analysis · Procter & Gamble vs Philip Morris comparison
To understand Procter & Gamble better
- Dividend Growth Investing: FCF Payout Ratio and Compounding
- P/E Ratio and EPS Explained: How to Read Them Without Traps
More companies like Procter & Gamble: consumer staples stocks, S&P 500 companies and S&P 100 companies. Open the full PG analysis with its valuation and scenarios. Educational content about Procter & Gamble, not investment advice.