Coca-Cola vs Philip Morris (KO vs PM)
Coca-Cola (KO) vs Philip Morris (PM) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Coca-Cola (KO) and Philip Morris (PM) compete in consumer staples. Here are Coca-Cola and Philip Morris side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Coca-Cola or Philip Morris.
Coca-Cola vs Philip Morris: the figures
| Figure | Coca-Cola | Philip Morris |
|---|---|---|
| Share price | $95.80 (November 4, 2026) | $211.28 (November 4, 2026) |
| Market cap | $412.1 billion | $329.3 billion |
| P/E (TTM) | 28.6x | 30.8x |
| Forward P/E | 27.2x | 23.4x |
| Revenue growth (quarter) | +7.4% | +5.5% |
| Net margin (TTM) | 28.7% | 24.8% |
| Net debt / EBITDA | 1.5x | 2.0x |
| Dividend yield | 2.24% | 3.08% |
| Beta | 0.27 | 0.35 |
Coca-Cola and Philip Morris figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Coca-Cola or Philip Morris figure is not available, and we never estimate it.
3 key differences between Coca-Cola and Philip Morris
- Profitability: for every 100 of sales, Coca-Cola keeps 28.7 as net profit and Philip Morris keeps 24.8.
- Dividend: Philip Morris yields 3.08% at today's price and Coca-Cola yields 2.24%.
- Debt: Philip Morris owes 2.0x its annual operating profit (EBITDA), while Coca-Cola owes 1.5x its EBITDA.
Coca-Cola or Philip Morris: which fits your profile
- If you want growth: Coca-Cola is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Philip Morris pays the higher dividend relative to its price.
- If you prefer caution: Coca-Cola has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Coca-Cola trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Coca-Cola nor Philip Morris wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Coca-Cola and Philip Morris make money
Coca-Cola (KO)
Coca-Cola makes most of its money selling concentrates and syrups to bottlers that produce and distribute the drinks, and it bottles directly in some markets. Brands include Coca-Cola, Sprite, Fanta, Powerade, Minute Maid, smartwater and Costa Coffee. It reports by region, with North America the largest, plus Global Ventures and Bottling Investments. Full Coca-Cola analysis.
Philip Morris (PM)
Philip Morris International sells tobacco outside the United States, where it also markets ZYN nicotine pouches. Cigarettes, led by Marlboro, remain its largest revenue source, while smoke-free products are growing: IQOS heated tobacco with TEREA and HEETS sticks, ZYN pouches and VEEV vapes. It reports results by region. Full Philip Morris analysis.
Frequently asked questions: Coca-Cola vs Philip Morris
Is Coca-Cola or Philip Morris the better stock?
Choosing between Coca-Cola and Philip Morris depends on what you are looking for. Coca-Cola is growing faster right now, and Coca-Cola trades on the lower P/E. Fintols does not tell you whether to buy Coca-Cola or Philip Morris: it shows you the differences so you can decide.
Which pays a higher dividend, Coca-Cola or Philip Morris?
As of November 4, 2026, Philip Morris yields 3.08% and Coca-Cola yields 2.24%. Also check how much of their profit Coca-Cola and Philip Morris pay out: if it is more than they earn, it cannot last.
Which is more expensive, Coca-Cola or Philip Morris?
On P/E, Philip Morris (30.8x) is more expensive than Coca-Cola (28.6x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Coca-Cola and Philip Morris?
Yes. Many people spread their money across several companies, such as Coca-Cola and Philip Morris, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Coca-Cola or Philip Morris.
More comparisons with Coca-Cola or Philip Morris
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- Coca-Cola vs Procter & Gamble
- PepsiCo vs Philip Morris
- Procter & Gamble vs Philip Morris
More companies like Coca-Cola and Philip Morris: consumer staples stocks. Educational content about Coca-Cola and Philip Morris, not investment advice.