Snap (SNAP): analysis in plain words
Is Snap cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Snap (SNAP) is listed on the NYSE and we classify it in internet, media and entertainment. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Snap according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Snap (SNAP) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $5.92 | Last price on November 4, 2026 |
| P/E ratio (TTM) | N/A | Price over earnings per share |
| Revenue growth | +18.9% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | -4.9% | Profit for every 100 of sales |
| Net debt / EBITDA | N/A | Years of operating profit to repay debt |
| Dividend yield | 0.00% | Annual dividend over price |
| Market cap | $10.0 billion | What the stock market values it at |
The Snap figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any SNAP figure that is not available shows as N/A: we do not estimate it.
How Snap makes money
Snap makes Snapchat, the messaging app built around disappearing photos and videos and popular with young people. Almost all of its revenue comes from ads shown between stories, videos and maps, with the rest from the Snapchat+ subscription and other products. North America generates most of its sales.
Over the last 12 months, Snap brought in revenue of $6.4 billion. For every 100 it sells, Snap keeps 57.3 after the direct cost of what it sells (gross margin) and -2.6 after all operating costs (operating margin). With 5,261 full-time employees, that is about $1 million of revenue per employee.
Snap against its sector
To know whether a Snap figure is high or low you have to put it next to similar companies. This table compares Snap with the median of the 11 internet, media and entertainment companies Fintols covers, with data as of November 4, 2026.
| Figure | Snap | internet, media and entertainment median |
|---|---|---|
| Revenue growth | +18.9% | +15.9% (14) |
| Net margin | -4.9% | 9.3% (15) |
| Dividend yield | 0.00% | 0.00% (15) |
In short, against the typical internet, media and entertainment company, Snap grows faster and earns a thinner margin. By size, Snap ranks number 14 of 14 internet, media and entertainment companies quoted in USD on Fintols.
The bull case for Snap
What works in favour of Snap, according to its figures as of November 4, 2026:
- Snap grew sales +18.9% in its latest quarter against the same quarter a year earlier, while the median internet, media and entertainment company Fintols tracks grew +15.9%.
- Snap generates real cash: $714 million of free cash flow over 12 months, 7.1% of its stock market value.
The main risk for Snap
Snap is losing money: its net margin over the last 12 months is -4.9%, so it spends more than it brings in. Until it turns a profit it relies on its cash or on raising money.
On top of that: snap stock sits 35% below its 52-week high ($9.13): the market has cut its expectations, and it is worth understanding why first.
And, like the rest of internet, media and entertainment, Snap is exposed to a drop in advertising or subscription spending when the economy cools, plus regulation on data and competition.
Frequently asked questions about Snap
Is it a good time to buy Snap stock?
Fintols does not tell you whether to buy or sell Snap, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Snap stock trades at $5.92, 35% below its 52-week high ($9.13) and 55% above its low ($3.81). With Snap, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Snap pay a dividend?
No. As of November 4, 2026, Snap does not pay a dividend: what it earns stays in the company to grow, invest or, where it does so, buy back shares. Anyone buying Snap today is counting on the share price rising, not on income.
Is Snap stock expensive?
Snap has no meaningful P/E as of November 4, 2026 because its last 12 months of earnings are negative or close to zero, so that yardstick cannot tell you whether it is expensive. A high P/E alone does not make Snap expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Snap's competitors?
On Fintols we compare Snap with Pinterest, Take-Two and Warner Bros. Discovery, which are also in internet, media and entertainment. As of November 4, 2026, Pinterest is worth $12.2 billion and trades on a P/E of 88.4; Take-Two is worth $39.1 billion; Warner Bros. Discovery is worth $77.6 billion. Each has a side-by-side comparison with Snap below.
Snap competitors
- Pinterest (PINS) analysis · Snap vs Pinterest comparison
- Take-Two (TTWO) analysis · Snap vs Take-Two comparison
- Warner Bros. Discovery (WBD) analysis · Snap vs Warner Bros. Discovery comparison
To understand Snap better
- Economic Moats Explained: From Warren Buffett to AI
- 7 Common Beginner Investing Mistakes (and How to Avoid Them)
More companies like Snap: internet, media and entertainment stocks. Open the full SNAP analysis with its valuation and scenarios. Educational content about Snap, not investment advice.