Prosus (PRX.AS): analysis in plain words
Is Prosus cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Prosus (PRX.AS) is listed on Euronext Amsterdam and we classify it in internet, media and entertainment. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Prosus according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Prosus (PRX.AS) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | €36.99 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 8.2x | Price over earnings per share |
| Revenue growth | N/A | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 119.9% | Profit for every 100 of sales |
| Net debt / EBITDA | 3.1x | Years of operating profit to repay debt |
| Dividend yield | 0.79% | Annual dividend over price |
| Market cap | €77.3 billion | What the stock market values it at |
The Prosus figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any PRX.AS figure that is not available shows as N/A: we do not estimate it.
How Prosus makes money
Prosus is an internet investment group whose biggest asset is a stake in China's Tencent, which pays it dividends. Its own revenue comes from e-commerce businesses: food delivery (iFood, Just Eat Takeaway), online classifieds (OLX), payments and fintech (PayU) and edtech, mainly in Latin America, Europe and India.
Over the last 12 months, Prosus brought in revenue of $9.7 billion. For every 100 it sells, Prosus keeps 46.4 after the direct cost of what it sells (gross margin) and 1.4 after all operating costs (operating margin).
Prosus against its sector
To know whether a Prosus figure is high or low you have to put it next to similar companies. This table compares Prosus with the median of the 11 internet, media and entertainment companies Fintols covers, with data as of November 4, 2026.
| Figure | Prosus | internet, media and entertainment median |
|---|---|---|
| P/E | 8.2x | 24.5x (11) |
| Net margin | 119.9% | 9.3% (15) |
| Dividend yield | 0.79% | 0.00% (15) |
| Net debt / EBITDA | 3.1x | 0.3x (13) |
In short, against the typical internet, media and entertainment company, Prosus trades on a lower P/E, earns a wider margin and pays a higher dividend yield.
The bull case for Prosus
What works in favour of Prosus, according to its figures as of November 4, 2026:
- Prosus keeps 119.9 of every 100 it sells as net profit, against 9.3 for the median internet, media and entertainment company: a margin like that leaves money to invest, buy back shares or pay dividends.
- On a P/E basis Prosus trades cheaper than its sector: 8.2x its annual earnings, against 24.5x for the internet, media and entertainment median (11 companies with data).
- Prosus earns 22.2% a year on its shareholders' money (return on equity).
The main risk for Prosus
Prosus stock sits 42% below its 52-week high (€63.94): the market has cut its expectations, and it is worth understanding why first.
On top of that: debt is heavy: Prosus carries net debt equal to 3.1x its annual EBITDA. With high interest rates or a weak year, interest payments eat into what it can invest or pay out.
And, like the rest of internet, media and entertainment, Prosus is exposed to a drop in advertising or subscription spending when the economy cools, plus regulation on data and competition.
Frequently asked questions about Prosus
Is it a good time to buy Prosus stock?
Fintols does not tell you whether to buy or sell Prosus, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Prosus stock trades at €36.99, 42% below its 52-week high (€63.94) and 11% above its low (€33.32). Its P/E is 8.2x against a internet, media and entertainment median of 24.5x, and 8.7x on the earnings analysts expect over the next 12 months. With Prosus, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Prosus pay a dividend?
Yes. As of November 4, 2026, Prosus pays €0.28 per share a year, which at today's price is a yield of 0.79%. It uses 4% of its profit to pay it, which leaves room to keep paying it if profit dips. The internet, media and entertainment median on Fintols is 0.00%.
Is Prosus stock expensive?
It depends on what you compare it with. On P/E, Prosus trades at 8.2x its last 12 months of earnings: cheaper than the internet, media and entertainment median (24.5x). Including its debt, Prosus is valued at 285.9x its EBITDA (EV/EBITDA). A high P/E alone does not make Prosus expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Prosus's competitors?
On Fintols we compare Prosus with Disney, Netflix and Alphabet, which are also in internet, media and entertainment. As of November 4, 2026, Disney is worth $205.4 billion and trades on a P/E of 24.5; Netflix is worth $276.4 billion and trades on a P/E of 19.2; Alphabet is worth $3.55 trillion and trades on a P/E of 15.1. Each has a side-by-side comparison with Prosus below.
Prosus competitors
- Disney (DIS) analysis · Prosus vs Disney comparison
- Netflix (NFLX) analysis · Prosus vs Netflix comparison
- Alphabet (GOOGL) analysis · Prosus vs Alphabet comparison
To understand Prosus better
More companies like Prosus: internet, media and entertainment stocks and Euro Stoxx 50 companies. Open the full PRX.AS analysis with its valuation and scenarios. Educational content about Prosus, not investment advice.