Alphabet vs Prosus (GOOGL vs PRX.AS)
Alphabet (GOOGL) vs Prosus (PRX.AS) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Alphabet (GOOGL) and Prosus (PRX.AS) compete in internet, media and entertainment. Here are Alphabet and Prosus side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Alphabet or Prosus.
Alphabet vs Prosus: the figures
| Figure | Alphabet | Prosus |
|---|---|---|
| Share price | $288.93 (November 4, 2026) | €36.99 (November 4, 2026) |
| Market cap | $3.55 trillion | €77.3 billion |
| P/E (TTM) | 15.1x | 8.2x |
| Forward P/E | 18.6x | 8.7x |
| Revenue growth (quarter) | +24.7% | N/A |
| Net margin (TTM) | 50.0% | 119.9% |
| Net debt / EBITDA | Net cash | 3.1x |
| Dividend yield | 0.31% | 0.79% |
| Beta | 1.23 | 0.76 |
Alphabet and Prosus figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Alphabet or Prosus figure is not available, and we never estimate it.
3 key differences between Alphabet and Prosus
- Profitability: for every 100 of sales, Prosus keeps 119.9 as net profit and Alphabet keeps 50.0.
- Valuation: Alphabet trades at 15.1x its annual earnings and Prosus at 8.2x; the market pays more for each dollar of Alphabet profit, usually because it expects more growth.
- Debt: Prosus owes 3.1x its annual operating profit (EBITDA), while Alphabet holds more cash than debt.
Alphabet or Prosus: which fits your profile
- If you want income (dividends): Prosus pays the higher dividend relative to its price.
- If you prefer caution: Alphabet has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Prosus trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Alphabet nor Prosus wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Alphabet and Prosus make money
Alphabet (GOOGL)
Alphabet, Google's parent, makes most of its money from ads on Google Search, YouTube and partner sites, reported within Google Services, which also includes Google Play, subscriptions and Pixel devices. Google Cloud sells cloud infrastructure, Workspace and AI services, while Other Bets houses ventures such as Waymo. Full Alphabet analysis.
Prosus (PRX.AS)
Prosus is an internet investment group whose biggest asset is a stake in China's Tencent, which pays it dividends. Its own revenue comes from e-commerce businesses: food delivery (iFood, Just Eat Takeaway), online classifieds (OLX), payments and fintech (PayU) and edtech, mainly in Latin America, Europe and India. Full Prosus analysis.
Frequently asked questions: Alphabet vs Prosus
Is Alphabet or Prosus the better stock?
Choosing between Alphabet and Prosus depends on what you are looking for. Each has different strengths, and Prosus trades on the lower P/E. Fintols does not tell you whether to buy Alphabet or Prosus: it shows you the differences so you can decide.
Which pays a higher dividend, Alphabet or Prosus?
As of November 4, 2026, Prosus yields 0.79% and Alphabet yields 0.31%. Also check how much of their profit Alphabet and Prosus pay out: if it is more than they earn, it cannot last.
Which is more expensive, Alphabet or Prosus?
On P/E, Alphabet (15.1x) is more expensive than Prosus (8.2x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Alphabet and Prosus?
Yes. Many people spread their money across several companies, such as Alphabet and Prosus, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Alphabet or Prosus.
More comparisons with Alphabet or Prosus
More companies like Alphabet and Prosus: internet, media and entertainment stocks. Educational content about Alphabet and Prosus, not investment advice.