DraftKings vs Southwest Airlines (DKNG vs LUV)
DraftKings (DKNG) vs Southwest Airlines (LUV) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
DraftKings (DKNG) and Southwest Airlines (LUV) compete in travel, leisure and gaming. Here are DraftKings and Southwest Airlines side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy DraftKings or Southwest Airlines.
DraftKings vs Southwest Airlines: the figures
| Figure | DraftKings | Southwest Airlines |
|---|---|---|
| Share price | $23.11 (November 4, 2026) | $46.42 (November 4, 2026) |
| Market cap | $11.5 billion | $22.7 billion |
| P/E (TTM) | N/A | 22.6x |
| Forward P/E | 13.4x | 11.1x |
| Revenue growth (quarter) | -4.6% | +21.2% |
| Net margin (TTM) | -2.7% | 3.3% |
| Net debt / EBITDA | 7.6x | 1.2x |
| Dividend yield | 0.00% | 1.66% |
| Beta | 1.61 | 1.22 |
DraftKings and Southwest Airlines figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that DraftKings or Southwest Airlines figure is not available, and we never estimate it.
3 key differences between DraftKings and Southwest Airlines
- Debt: DraftKings owes 7.6x its annual operating profit (EBITDA), while Southwest Airlines owes 1.2x its EBITDA.
- Growth: Southwest Airlines grew sales +21.2% year on year in its latest quarter, against -4.6% for DraftKings.
- Dividend: Southwest Airlines pays a dividend yielding 1.66% and DraftKings pays none.
DraftKings or Southwest Airlines: which fits your profile
- If you want growth: Southwest Airlines is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Southwest Airlines pays the higher dividend relative to its price.
- If you prefer caution: Southwest Airlines has less debt relative to its profit, which usually gives more room in a bad year.
Neither DraftKings nor Southwest Airlines wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How DraftKings and Southwest Airlines make money
DraftKings (DKNG)
DraftKings makes money from online sports betting, its largest business, and online casino games, keeping the difference between what players wager and what it pays out. It also sells lottery tickets online through Jackpocket and runs fantasy sports contests. It operates in US states where it is legal and in Ontario, Canada. Full DraftKings analysis.
Southwest Airlines (LUV)
Southwest Airlines is a low-cost carrier focused on U.S. domestic routes, flying an all-Boeing fleet. Passenger fares bring in most revenue, along with sales of Rapid Rewards points to Chase for co-branded cards. The airline has recently started charging for checked bags and moved to assigned seating. Full Southwest Airlines analysis.
Frequently asked questions: DraftKings vs Southwest Airlines
Is DraftKings or Southwest Airlines the better stock?
Choosing between DraftKings and Southwest Airlines depends on what you are looking for. Southwest Airlines is growing faster right now. Fintols does not tell you whether to buy DraftKings or Southwest Airlines: it shows you the differences so you can decide.
Which pays a higher dividend, DraftKings or Southwest Airlines?
As of November 4, 2026, Southwest Airlines yields 1.66% and DraftKings pays none. Also check how much of their profit DraftKings and Southwest Airlines pay out: if it is more than they earn, it cannot last.
Can I own both DraftKings and Southwest Airlines?
Yes. Many people spread their money across several companies, such as DraftKings and Southwest Airlines, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying DraftKings or Southwest Airlines.
More comparisons with DraftKings or Southwest Airlines
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- Southwest Airlines vs Las Vegas Sands
- IAG vs Southwest Airlines
More companies like DraftKings and Southwest Airlines: travel, leisure and gaming stocks. Educational content about DraftKings and Southwest Airlines, not investment advice.