Amazon vs Shopify (AMZN vs SHOP)
Amazon (AMZN) vs Shopify (SHOP) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Amazon (AMZN) and Shopify (SHOP) compete in retail. Here are Amazon and Shopify side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Amazon or Shopify.
Amazon vs Shopify: the figures
| Figure | Amazon | Shopify |
|---|---|---|
| Share price | $266.03 (November 4, 2026) | $153.03 (November 4, 2026) |
| Market cap | $2.88 trillion | $196.9 billion |
| P/E (TTM) | 21.5x | 93.9x |
| Forward P/E | 24.4x | 62.5x |
| Revenue growth (quarter) | +12.1% | +31.6% |
| Net margin (TTM) | 16.9% | 15.0% |
| Net debt / EBITDA | 1.0x | Net cash |
| Dividend yield | 0.00% | 0.00% |
| Beta | 1.50 | N/A |
Amazon and Shopify figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Amazon or Shopify figure is not available, and we never estimate it.
3 key differences between Amazon and Shopify
- Valuation: Shopify trades at 93.9x its annual earnings and Amazon at 21.5x; the market pays more for each dollar of Shopify profit, usually because it expects more growth.
- Growth: Shopify grew sales +31.6% year on year in its latest quarter, against +12.1% for Amazon.
- Debt: Amazon owes 1.0x its annual operating profit (EBITDA), while Shopify holds more cash than debt.
Amazon or Shopify: which fits your profile
- If you want growth: Shopify is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you prefer caution: Shopify has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Amazon trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Amazon nor Shopify wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Amazon and Shopify make money
Amazon (AMZN)
Amazon reports three segments. North America, its largest by sales, and International include its online store, fees from third-party sellers, advertising and subscriptions like Prime. AWS, its cloud computing arm, sells storage, computing and AI services to businesses and generates most of the company's operating profit. Full Amazon analysis.
Shopify (SHOP)
Shopify provides merchants worldwide with software to build and run online and in-person stores. It reports two segments: Subscription Solutions, the monthly fees for its plans, and Merchant Solutions, the larger one, which takes a cut of payments processed through Shopify Payments and Shop Pay, plus shipping and merchant loans. The US is its main market. Full Shopify analysis.
Frequently asked questions: Amazon vs Shopify
Is Amazon or Shopify the better stock?
Choosing between Amazon and Shopify depends on what you are looking for. Shopify is growing faster right now, and Amazon trades on the lower P/E. Fintols does not tell you whether to buy Amazon or Shopify: it shows you the differences so you can decide.
Which pays a higher dividend, Amazon or Shopify?
Neither pays a dividend as of November 4, 2026: Amazon and Shopify put what they earn into growth or other forms of shareholder return.
Which is more expensive, Amazon or Shopify?
On P/E, Shopify (93.9x) is more expensive than Amazon (21.5x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Amazon and Shopify?
Yes. Many people spread their money across several companies, such as Amazon and Shopify, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Amazon or Shopify.
More comparisons with Amazon or Shopify
More companies like Amazon and Shopify: retail stocks. Educational content about Amazon and Shopify, not investment advice.