Apple vs Amazon (AAPL vs AMZN)
Apple (AAPL) vs Amazon (AMZN) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Apple (AAPL) and Amazon (AMZN) are companies from different sectors (hardware and devices and retail) that many people compare. Here are Apple and Amazon side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Apple or Amazon.
Apple vs Amazon: the figures
| Figure | Apple | Amazon |
|---|---|---|
| Share price | $349.51 (November 4, 2026) | $266.03 (November 4, 2026) |
| Market cap | $5.08 trillion | $2.88 trillion |
| P/E (TTM) | 38.9x | 21.5x |
| Forward P/E | 32.8x | 24.4x |
| Revenue growth (quarter) | +11.7% | +12.1% |
| Net margin (TTM) | 27.6% | 16.9% |
| Net debt / EBITDA | 0.1x | 1.0x |
| Dividend yield | 0.33% | 0.00% |
| Beta | 1.09 | 1.50 |
Apple and Amazon figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Apple or Amazon figure is not available, and we never estimate it.
3 key differences between Apple and Amazon
- Valuation: Apple trades at 38.9x its annual earnings and Amazon at 21.5x; the market pays more for each dollar of Apple profit, usually because it expects more growth.
- Profitability: for every 100 of sales, Apple keeps 27.6 as net profit and Amazon keeps 16.9.
- Volatility: Amazon stock moves more (beta 1.50) than Apple (beta 1.09); the higher the beta, the more it amplifies market swings.
Apple or Amazon: which fits your profile
- If you want growth: Amazon is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Apple pays the higher dividend relative to its price.
- If you prefer caution: Apple has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Amazon trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Apple nor Amazon wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Apple and Amazon make money
Apple (AAPL)
Apple breaks out sales by product: iPhone, its largest source of revenue, plus Mac, iPad, Wearables such as Apple Watch and AirPods, and Services, which covers the App Store, iCloud, Apple Music and advertising. It sells worldwide, with the Americas, Europe and Greater China as its biggest regions. Full Apple analysis.
Amazon (AMZN)
Amazon reports three segments. North America, its largest by sales, and International include its online store, fees from third-party sellers, advertising and subscriptions like Prime. AWS, its cloud computing arm, sells storage, computing and AI services to businesses and generates most of the company's operating profit. Full Amazon analysis.
Frequently asked questions: Apple vs Amazon
Is Apple or Amazon the better stock?
Choosing between Apple and Amazon depends on what you are looking for. Amazon is growing faster right now, and Amazon trades on the lower P/E. Fintols does not tell you whether to buy Apple or Amazon: it shows you the differences so you can decide.
Which pays a higher dividend, Apple or Amazon?
As of November 4, 2026, Apple yields 0.33% and Amazon pays none. Also check how much of their profit Apple and Amazon pay out: if it is more than they earn, it cannot last.
Which is more expensive, Apple or Amazon?
On P/E, Apple (38.9x) is more expensive than Amazon (21.5x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Apple and Amazon?
Yes. Many people spread their money across several companies, such as Apple and Amazon, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Apple or Amazon.
More comparisons with Apple or Amazon
More companies like Apple and Amazon: hardware and devices stocks and retail stocks. Educational content about Apple and Amazon, not investment advice.