Adidas vs Hermès (ADS.DE vs RMS.PA)
Adidas (ADS.DE) vs Hermès (RMS.PA) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Adidas (ADS.DE) and Hermès (RMS.PA) compete in luxury and apparel. Here are Adidas and Hermès side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Adidas or Hermès.
Adidas vs Hermès: the figures
| Figure | Adidas | Hermès |
|---|---|---|
| Share price | €176.35 (November 4, 2026) | €1,372.50 (November 4, 2026) |
| Market cap | €29.8 billion | €143.7 billion |
| P/E (TTM) | 19.0x | 31.9x |
| Forward P/E | 15.0x | 28.5x |
| Revenue growth (quarter) | +9.4% | +1.6% |
| Net margin (TTM) | 6.1% | 28.0% |
| Net debt / EBITDA | 1.8x | Net cash |
| Dividend yield | 1.62% | 1.37% |
| Beta | 1.14 | 1.15 |
Adidas and Hermès figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Adidas or Hermès figure is not available, and we never estimate it.
3 key differences between Adidas and Hermès
- Profitability: for every 100 of sales, Hermès keeps 28.0 as net profit and Adidas keeps 6.1.
- Valuation: Hermès trades at 31.9x its annual earnings and Adidas at 19.0x; the market pays more for each dollar of Hermès profit, usually because it expects more growth.
- Debt: Adidas owes 1.8x its annual operating profit (EBITDA), while Hermès holds more cash than debt.
Adidas or Hermès: which fits your profile
- If you want growth: Adidas is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Adidas pays the higher dividend relative to its price.
- If you prefer caution: Hermès has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Adidas trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Adidas nor Hermès wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Adidas and Hermès make money
Adidas (ADS.DE)
Adidas designs and sells footwear, its biggest category, along with sports apparel and accessories under the adidas brand, with lines like Originals, Samba and Ultraboost. It reports by region: Europe, North America, Greater China, Latin America, Japan/South Korea and Emerging Markets, selling through retailers and its own stores and website. Full Adidas analysis.
Hermès (RMS.PA)
Hermès reports sales by business line: Leather Goods & Saddlery, including the Birkin and Kelly bags, its biggest source of revenue; Ready-to-wear & Accessories; Silk & Textiles, known for its scarves; Perfume & Beauty; Watches; and other lines such as jewelry and homeware. It sells mainly through its own stores across Asia, Europe and the Americas. Full Hermès analysis.
Frequently asked questions: Adidas vs Hermès
Is Adidas or Hermès the better stock?
Choosing between Adidas and Hermès depends on what you are looking for. Adidas is growing faster right now, and Adidas trades on the lower P/E. Fintols does not tell you whether to buy Adidas or Hermès: it shows you the differences so you can decide.
Which pays a higher dividend, Adidas or Hermès?
As of November 4, 2026, Adidas yields 1.62% and Hermès yields 1.37%. Also check how much of their profit Adidas and Hermès pay out: if it is more than they earn, it cannot last.
Which is more expensive, Adidas or Hermès?
On P/E, Hermès (31.9x) is more expensive than Adidas (19.0x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Adidas and Hermès?
Yes. Many people spread their money across several companies, such as Adidas and Hermès, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Adidas or Hermès.
More comparisons with Adidas or Hermès
More companies like Adidas and Hermès: luxury and apparel stocks. Educational content about Adidas and Hermès, not investment advice.