Adidas vs Kering (ADS.DE vs KER.PA)
Adidas (ADS.DE) vs Kering (KER.PA) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Adidas (ADS.DE) and Kering (KER.PA) compete in luxury and apparel. Here are Adidas and Kering side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Adidas or Kering.
Adidas vs Kering: the figures
| Figure | Adidas | Kering |
|---|---|---|
| Share price | €176.35 (November 4, 2026) | €191.70 (November 4, 2026) |
| Market cap | €29.8 billion | €23.5 billion |
| P/E (TTM) | 19.0x | N/A |
| Forward P/E | 15.0x | 21.3x |
| Revenue growth (quarter) | +9.4% | -2.9% |
| Net margin (TTM) | 6.1% | -1.5% |
| Net debt / EBITDA | 1.8x | 3.7x |
| Dividend yield | 1.62% | 1.66% |
| Beta | 1.14 | 1.07 |
Adidas and Kering figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Adidas or Kering figure is not available, and we never estimate it.
3 key differences between Adidas and Kering
- Growth: Adidas grew sales +9.4% year on year in its latest quarter, against -2.9% for Kering.
- Profitability: for every 100 of sales, Adidas keeps 6.1 as net profit and Kering keeps -1.5.
- Debt: Kering owes 3.7x its annual operating profit (EBITDA), while Adidas owes 1.8x its EBITDA.
Adidas or Kering: which fits your profile
- If you want growth: Adidas is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Kering pays the higher dividend relative to its price.
- If you prefer caution: Adidas has less debt relative to its profit, which usually gives more room in a bad year.
Neither Adidas nor Kering wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Adidas and Kering make money
Adidas (ADS.DE)
Adidas designs and sells footwear, its biggest category, along with sports apparel and accessories under the adidas brand, with lines like Originals, Samba and Ultraboost. It reports by region: Europe, North America, Greater China, Latin America, Japan/South Korea and Emerging Markets, selling through retailers and its own stores and website. Full Adidas analysis.
Kering (KER.PA)
Kering is a luxury group whose sales come from its fashion houses: Gucci, the largest, Yves Saint Laurent, Bottega Veneta and others such as Balenciaga and Alexander McQueen, plus jewelry (Boucheron) and Kering Eyewear, which makes glasses. It sells handbags, clothing and shoes through its own stores in Asia, Europe and North America. Full Kering analysis.
Frequently asked questions: Adidas vs Kering
Is Adidas or Kering the better stock?
Choosing between Adidas and Kering depends on what you are looking for. Adidas is growing faster right now. Fintols does not tell you whether to buy Adidas or Kering: it shows you the differences so you can decide.
Which pays a higher dividend, Adidas or Kering?
As of November 4, 2026, Kering yields 1.66% and Adidas yields 1.62%. Also check how much of their profit Adidas and Kering pay out: if it is more than they earn, it cannot last.
Can I own both Adidas and Kering?
Yes. Many people spread their money across several companies, such as Adidas and Kering, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Adidas or Kering.
More comparisons with Adidas or Kering
More companies like Adidas and Kering: luxury and apparel stocks. Educational content about Adidas and Kering, not investment advice.