SoFi (SOFI): analysis in plain words
Is SoFi cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
SoFi (SOFI) is listed on the Nasdaq and we classify it in financial services and payments. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against SoFi according to those figures, and the questions people ask most about the stock. No buy or sell tips.
SoFi (SOFI) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $17.38 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 31.6x | Price over earnings per share |
| Revenue growth | +43.9% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 15.7% | Profit for every 100 of sales |
| Net debt / EBITDA | N/A | Years of operating profit to repay debt |
| Dividend yield | 0.00% | Annual dividend over price |
| Market cap | $22.5 billion | What the stock market values it at |
The SoFi figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any SOFI figure that is not available shows as N/A: we do not estimate it.
How SoFi makes money
SoFi is a US digital bank with three segments: Lending, its largest, offering personal, student and home loans; Financial Services, covering the checking and savings account, credit card, investing and other products in its app; and Technology Platform, where Galileo sells payment and account infrastructure to other fintechs and banks.
Over the last 12 months, SoFi brought in revenue of $4.7 billion. For every 100 it sells, SoFi keeps 84.2 after the direct cost of what it sells (gross margin) and 23.2 after all operating costs (operating margin). With 6,100 full-time employees, that is about $768,000 of revenue per employee.
SoFi against its sector
To know whether a SoFi figure is high or low you have to put it next to similar companies. This table compares SoFi with the median of the 21 financial services and payments companies Fintols covers, with data as of November 4, 2026.
| Figure | SoFi | financial services and payments median |
|---|---|---|
| P/E | 31.6x | 27.9x (21) |
| Revenue growth | +43.9% | +12.4% (24) |
| Net margin | 15.7% | 25.8% (24) |
| Dividend yield | 0.00% | 0.81% (24) |
In short, against the typical financial services and payments company, SoFi grows faster, earns a thinner margin and pays a lower dividend yield. By size, SoFi ranks number 21 of 22 financial services and payments companies quoted in USD on Fintols.
The bull case for SoFi
These are the strengths in the SoFi figures as of November 4, 2026:
- SoFi is selling more than a year ago: +43.9% in its latest quarter (the typical financial services and payments company grew +12.4%).
- Analysts expect SoFi earnings to rise: its P/E on the next 12 months of estimated earnings is 19.3x, below the current 31.6x.
The main risk for SoFi
SoFi stock sits 47% below its 52-week high ($32.73): the market has cut its expectations, and it is worth understanding why first.
On top of that: soFi stock moves much more than the market: its beta is 2.24, so in a broad sell-off it tends to fall further than the index.
And, like the rest of financial services and payments, SoFi is exposed to a drop in the payment, investment or trading volumes it earns fees on, plus regulation.
Frequently asked questions about SoFi
Is it a good time to buy SoFi stock?
Fintols does not tell you whether to buy or sell SoFi, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, SoFi stock trades at $17.38, 47% below its 52-week high ($32.73) and 25% above its low ($13.86). Its P/E is 31.6x against a financial services and payments median of 27.9x, and 19.3x on the earnings analysts expect over the next 12 months. With SoFi, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does SoFi pay a dividend?
No. As of November 4, 2026, SoFi does not pay a dividend: what it earns stays in the company to grow, invest or, where it does so, buy back shares. Anyone buying SoFi today is counting on the share price rising, not on income.
Is SoFi stock expensive?
It depends on what you compare it with. On P/E, SoFi trades at 31.6x its last 12 months of earnings: in line with the financial services and payments median (27.9x). A high P/E alone does not make SoFi expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are SoFi's competitors?
On Fintols we compare SoFi with Coinbase, Block and Strategy, which are also in financial services and payments. As of November 4, 2026, Coinbase is worth $40.1 billion; Block is worth $52.6 billion and trades on a P/E of 115.3; Strategy is worth $60.3 billion. Each has a side-by-side comparison with SoFi below.
SoFi competitors
- Coinbase (COIN) analysis · SoFi vs Coinbase comparison
- Block (XYZ) analysis · SoFi vs Block comparison
- Strategy (MSTR) analysis · SoFi vs Strategy comparison
To understand SoFi better
- Economic Moats Explained: From Warren Buffett to AI
- 7 Common Beginner Investing Mistakes (and How to Avoid Them)
More companies like SoFi: financial services and payments stocks. Open the full SOFI analysis with its valuation and scenarios. Educational content about SoFi, not investment advice.