Roku (ROKU): analysis in plain words
Is Roku cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Roku (ROKU) is listed on the Nasdaq and we classify it in internet, media and entertainment. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Roku according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Roku (ROKU) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | $162.77 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 46.9x | Price over earnings per share |
| Revenue growth | +24.1% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 9.3% | Profit for every 100 of sales |
| Net debt / EBITDA | Net cash (more cash than debt) | Years of operating profit to repay debt |
| Dividend yield | 0.00% | Annual dividend over price |
| Market cap | $24.3 billion | What the stock market values it at |
The Roku figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any ROKU figure that is not available shows as N/A: we do not estimate it.
How Roku makes money
Roku reports two segments: Platform, its largest, which earns from advertising on its TV operating system and The Roku Channel and from fees paid by streaming services that sign up subscribers through it; and Devices, sales of streaming players and TVs. The United States is its main market.
Over the last 12 months, Roku brought in revenue of $5.5 billion. For every 100 it sells, Roku keeps 45.3 after the direct cost of what it sells (gross margin) and 11.9 after all operating costs (operating margin).
Roku against its sector
To know whether a Roku figure is high or low you have to put it next to similar companies. This table compares Roku with the median of the 11 internet, media and entertainment companies Fintols covers, with data as of November 4, 2026.
| Figure | Roku | internet, media and entertainment median |
|---|---|---|
| P/E | 46.9x | 24.5x (11) |
| Revenue growth | +24.1% | +15.9% (14) |
| Net margin | 9.3% | 9.3% (15) |
| Dividend yield | 0.00% | 0.00% (15) |
| Net debt / EBITDA | -3.0x | 0.3x (13) |
In short, against the typical internet, media and entertainment company, Roku trades on a higher P/E, grows faster and carries less debt. By size, Roku ranks number 12 of 14 internet, media and entertainment companies quoted in USD on Fintols.
The bull case for Roku
These are the strengths in the Roku figures as of November 4, 2026:
- Roku is selling more than a year ago: +24.1% in its latest quarter (the typical internet, media and entertainment company grew +15.9%).
- Roku holds more cash than debt (net cash), so it does not depend on lenders to keep investing and is better placed to ride out a bad year.
- Roku earns 18.2% a year on its shareholders' money (return on equity).
The main risk for Roku
The price already assumes a lot: Roku trades at 46.9x its last 12 months of earnings, against 24.5x for the internet, media and entertainment median. If growth disappoints, the multiple can shrink and the share price with it.
On top of that: roku stock moves much more than the market: its beta is 2.09, so in a broad sell-off it tends to fall further than the index.
And, like the rest of internet, media and entertainment, Roku is exposed to a drop in advertising or subscription spending when the economy cools, plus regulation on data and competition.
Frequently asked questions about Roku
Is it a good time to buy Roku stock?
Fintols does not tell you whether to buy or sell Roku, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Roku stock trades at $162.77, 0% below its 52-week high ($163.04) and 107% above its low ($78.53). Its P/E is 46.9x against a internet, media and entertainment median of 24.5x, and 41.1x on the earnings analysts expect over the next 12 months. With Roku, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Roku pay a dividend?
No. As of November 4, 2026, Roku does not pay a dividend: what it earns stays in the company to grow, invest or, where it does so, buy back shares. Anyone buying Roku today is counting on the share price rising, not on income.
Is Roku stock expensive?
It depends on what you compare it with. On P/E, Roku trades at 46.9x its last 12 months of earnings: more expensive than the internet, media and entertainment median (24.5x). A high P/E alone does not make Roku expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Roku's competitors?
On Fintols we compare Roku with Electronic Arts, Uber and DoorDash, which are also in internet, media and entertainment. As of November 4, 2026, Electronic Arts is worth $52.9 billion and trades on a P/E of 59.7; Uber is worth $142.7 billion and trades on a P/E of 15.3; DoorDash is worth $86.6 billion and trades on a P/E of 82.4. Each has a side-by-side comparison with Roku below.
Roku competitors
- Electronic Arts (EA) analysis · Roku vs Electronic Arts comparison
- Uber (UBER) analysis · Roku vs Uber comparison
- DoorDash (DASH) analysis · Roku vs DoorDash comparison
To understand Roku better
- Economic Moats Explained: From Warren Buffett to AI
- 7 Common Beginner Investing Mistakes (and How to Avoid Them)
More companies like Roku: internet, media and entertainment stocks. Open the full ROKU analysis with its valuation and scenarios. Educational content about Roku, not investment advice.