Pernod Ricard (RI.PA): analysis in plain words
Is Pernod Ricard cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Pernod Ricard (RI.PA) is listed on Euronext Paris and we classify it in consumer staples. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Pernod Ricard according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Pernod Ricard (RI.PA) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | €70.32 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 14.7x | Price over earnings per share |
| Revenue growth | -13.2% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 12.8% | Profit for every 100 of sales |
| Net debt / EBITDA | 4.1x | Years of operating profit to repay debt |
| Dividend yield | 6.89% | Annual dividend over price |
| Market cap | €17.7 billion | What the stock market values it at |
The Pernod Ricard figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any RI.PA figure that is not available shows as N/A: we do not estimate it.
How Pernod Ricard makes money
Pernod Ricard makes and sells spirits and wine: Absolut vodka, Jameson and Chivas Regal whisky, Martell cognac, Havana Club rum, Malibu and Ricard. It reports by region: Americas, Europe, and Asia-Rest of World, the largest, where China and India are key markets. It sells to distributors, retailers, bars and duty-free shops.
Over the last 12 months, Pernod Ricard brought in revenue of €9.4 billion. For every 100 it sells, Pernod Ricard keeps 58.4 after the direct cost of what it sells (gross margin) and 19.6 after all operating costs (operating margin).
Pernod Ricard against its sector
To know whether a Pernod Ricard figure is high or low you have to put it next to similar companies. This table compares Pernod Ricard with the median of the 17 consumer staples companies Fintols covers, with data as of November 4, 2026.
| Figure | Pernod Ricard | consumer staples median |
|---|---|---|
| P/E | 14.7x | 21.3x (17) |
| Revenue growth | -13.2% | +3.6% (19) |
| Net margin | 12.8% | 12.8% (19) |
| Dividend yield | 6.89% | 3.19% (19) |
| Net debt / EBITDA | 4.1x | 1.7x (19) |
In short, against the typical consumer staples company, Pernod Ricard trades on a lower P/E, grows more slowly and pays a higher dividend yield. By size, Pernod Ricard ranks number 4 of 6 consumer staples companies quoted in EUR on Fintols.
The bull case for Pernod Ricard
What works in favour of Pernod Ricard, according to its figures as of November 4, 2026:
- For income seekers, Pernod Ricard pays a dividend yielding 6.89% at today's price, using 99% of its profit to fund it.
- Pernod Ricard generates real cash: €1.2 billion of free cash flow over 12 months, 6.5% of its stock market value.
- Analysts expect Pernod Ricard earnings to rise: its P/E on the next 12 months of estimated earnings is 11.9x, below the current 14.7x.
The main risk for Pernod Ricard
Pernod Ricard sales fell 13.2% in the latest quarter against the same quarter a year earlier: if the decline drags on, profit usually follows.
On top of that: debt is heavy: Pernod Ricard carries net debt equal to 4.1x its annual EBITDA. With high interest rates or a weak year, interest payments eat into what it can invest or pay out.
And, like the rest of consumer staples, Pernod Ricard is exposed to customers switching to cheaper store brands and rising prices for the raw materials it buys.
Frequently asked questions about Pernod Ricard
Is it a good time to buy Pernod Ricard stock?
Fintols does not tell you whether to buy or sell Pernod Ricard, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Pernod Ricard stock trades at €70.32, 20% below its 52-week high (€87.66) and 22% above its low (€57.86). Its P/E is 14.7x against a consumer staples median of 21.3x, and 11.9x on the earnings analysts expect over the next 12 months. With Pernod Ricard, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Pernod Ricard pay a dividend?
Yes. As of November 4, 2026, Pernod Ricard pays €4.70 per share a year, which at today's price is a yield of 6.89%. It uses 99% of its profit to pay it.
Is Pernod Ricard stock expensive?
It depends on what you compare it with. On P/E, Pernod Ricard trades at 14.7x its last 12 months of earnings: cheaper than the consumer staples median (21.3x). A high P/E alone does not make Pernod Ricard expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Pernod Ricard's competitors?
On Fintols we compare Pernod Ricard with Colgate-Palmolive, Mondelez and Altria, which are also in consumer staples. As of November 4, 2026, Colgate-Palmolive is worth $78.5 billion and trades on a P/E of 38.4; Mondelez is worth $85.3 billion and trades on a P/E of 21.3; Altria is worth $129.8 billion and trades on a P/E of 16.1. Each has a side-by-side comparison with Pernod Ricard below.
Pernod Ricard competitors
- Colgate-Palmolive (CL) analysis · Pernod Ricard vs Colgate-Palmolive comparison
- Mondelez (MDLZ) analysis · Pernod Ricard vs Mondelez comparison
- Altria (MO) analysis · Pernod Ricard vs Altria comparison
To understand Pernod Ricard better
- Dividend Growth Investing: FCF Payout Ratio and Compounding
- How to Read a Balance Sheet: A Beginner's Guide
More companies like Pernod Ricard: consumer staples stocks. Open the full RI.PA analysis with its valuation and scenarios. Educational content about Pernod Ricard, not investment advice.