Puig (PUIG): analysis in plain words
Is Puig cheap or expensive? How it makes money, whether it grows and its risks, explained in plain words and with its official accounts.
Puig (PUIG) is listed on the Madrid Stock Exchange and we classify it in consumer staples. Below are its key dated figures, how it makes money, how it compares with its sector, what works for and against Puig according to those figures, and the questions people ask most about the stock. No buy or sell tips.
Puig (PUIG) key figures as of November 4, 2026
| Figure | Value | What it measures |
|---|---|---|
| Share price | €20.00 | Last price on November 4, 2026 |
| P/E ratio (TTM) | 19.4x | Price over earnings per share |
| Revenue growth | +2.4% | Latest quarter vs the same quarter a year earlier |
| Net margin (TTM) | 11.4% | Profit for every 100 of sales |
| Net debt / EBITDA | 1.6x | Years of operating profit to repay debt |
| Dividend yield | 2.16% | Annual dividend over price |
| Market cap | €11.3 billion | What the stock market values it at |
The Puig figures come from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026. Any PUIG figure that is not available shows as N/A: we do not estimate it.
How Puig makes money
Puig sells beauty products in three segments: Fragrance and Fashion, its largest, with Carolina Herrera, Rabanne, Jean Paul Gaultier, Byredo and Penhaligon's; Makeup, led by Charlotte Tilbury; and Skin Care, with Uriage and Dr. Barbara Sturm. It sells through perfume stores, department stores and online, mainly in Europe and the Americas.
Over the last 12 months, Puig brought in revenue of €5.1 billion. For every 100 it sells, Puig keeps 75.0 after the direct cost of what it sells (gross margin) and 14.4 after all operating costs (operating margin). With 12,079 full-time employees, that is about €422,000 of revenue per employee.
Puig against its sector
To know whether a Puig figure is high or low you have to put it next to similar companies. This table compares Puig with the median of the 17 consumer staples companies Fintols covers, with data as of November 4, 2026.
| Figure | Puig | consumer staples median |
|---|---|---|
| P/E | 19.4x | 21.3x (17) |
| Revenue growth | +2.4% | +3.6% (19) |
| Net margin | 11.4% | 12.8% (19) |
| Dividend yield | 2.16% | 3.19% (19) |
| Net debt / EBITDA | 1.6x | 1.7x (19) |
In short, against the typical consumer staples company, Puig grows more slowly and pays a lower dividend yield. By size, Puig ranks number 5 of 6 consumer staples companies quoted in EUR on Fintols.
The bull case for Puig
These are the strengths in the Puig figures as of November 4, 2026:
- Puig earns 15.6% a year on its shareholders' money (return on equity).
- Puig generates real cash: €503 million of free cash flow over 12 months, 4.5% of its stock market value.
The main risk for Puig
The Puig figures as of November 4, 2026 show no clear red flag (no heavy debt, no losses, no falling sales). Its main risk is the one built into its business: customers switching to cheaper store brands and rising prices for the raw materials it buys.
Frequently asked questions about Puig
Is it a good time to buy Puig stock?
Fintols does not tell you whether to buy or sell Puig, and nobody knows what the price will do tomorrow. What we can show you is where it stands today. As of November 4, 2026, Puig stock trades at €20.00, 0% below its 52-week high (€20.00) and 45% above its low (€13.79). Its P/E is 19.4x against a consumer staples median of 21.3x, and 16.7x on the earnings analysts expect over the next 12 months. With Puig, as with any stock, timing matters less than understanding the business, investing for the long run and not betting everything on a single company.
Does Puig pay a dividend?
Yes. As of November 4, 2026, Puig pays €0.42 per share a year, which at today's price is a yield of 2.16%. It uses 41% of its profit to pay it, which leaves room to keep paying it if profit dips. The consumer staples median on Fintols is 3.19%.
Is Puig stock expensive?
It depends on what you compare it with. On P/E, Puig trades at 19.4x its last 12 months of earnings: in line with the consumer staples median (21.3x). Including its debt, Puig is valued at 12.9x its EBITDA (EV/EBITDA). A high P/E alone does not make Puig expensive: it can be justified if earnings grow fast, and a low one can reflect a business in trouble.
Who are Puig's competitors?
On Fintols we compare Puig with Kraft Heinz, General Mills and Monster Beverage, which are also in consumer staples. As of November 4, 2026, Kraft Heinz is worth $30.2 billion; General Mills is worth $19.2 billion; Monster Beverage is worth $95.5 billion and trades on a P/E of 45.1. Each has a side-by-side comparison with Puig below.
Puig competitors
- Kraft Heinz (KHC) analysis · Puig vs Kraft Heinz comparison
- General Mills (GIS) analysis · Puig vs General Mills comparison
- Monster Beverage (MNST) analysis · Puig vs Monster Beverage comparison
To understand Puig better
- Dividend Growth Investing: FCF Payout Ratio and Compounding
- P/E Ratio and EPS Explained: How to Read Them Without Traps
More companies like Puig: consumer staples stocks and IBEX 35 companies. Open the full PUIG analysis with its valuation and scenarios. Educational content about Puig, not investment advice.