Nike vs Hermès (NKE vs RMS.PA)
Nike (NKE) vs Hermès (RMS.PA) in plain English: P/E, growth, margins, debt and dividend side by side, key differences and which fits each investor profile.
Nike (NKE) and Hermès (RMS.PA) compete in luxury and apparel. Here are Nike and Hermès side by side with their real figures as of November 4, 2026: what sets them apart, which fits each kind of investor and the most common questions, without telling you whether to buy Nike or Hermès.
Nike vs Hermès: the figures
| Figure | Nike | Hermès |
|---|---|---|
| Share price | $40.49 (November 4, 2026) | €1,372.50 (November 4, 2026) |
| Market cap | $60.1 billion | €143.7 billion |
| P/E (TTM) | 19.5x | 31.9x |
| Forward P/E | 26.0x | 28.5x |
| Revenue growth (quarter) | -4.3% | +1.6% |
| Net margin (TTM) | 6.7% | 28.0% |
| Net debt / EBITDA | 0.6x | Net cash |
| Dividend yield | 4.26% | 1.37% |
| Beta | 1.03 | 1.15 |
Nike and Hermès figures from Yahoo Finance, the same source the Fintols analysis uses, retrieved on November 4, 2026; N/A means that Nike or Hermès figure is not available, and we never estimate it.
3 key differences between Nike and Hermès
- Profitability: for every 100 of sales, Hermès keeps 28.0 as net profit and Nike keeps 6.7.
- Valuation: Hermès trades at 31.9x its annual earnings and Nike at 19.5x; the market pays more for each dollar of Hermès profit, usually because it expects more growth.
- Dividend: Nike yields 4.26% at today's price and Hermès yields 1.37%.
Nike or Hermès: which fits your profile
- If you want growth: Hermès is growing faster today, so it fits better with investors who put business growth first, usually accepting a higher P/E and a bumpier ride.
- If you want income (dividends): Nike pays the higher dividend relative to its price.
- If you prefer caution: Hermès has less debt relative to its profit, which usually gives more room in a bad year.
- If price is what matters most to you: Nike trades on the lower P/E; check first whether that is an opportunity or a sign of a business that grows less.
Neither Nike nor Hermès wins on everything, and owning both is also an option: spreading money across several companies or an index fund reduces what rides on each one.
How Nike and Hermès make money
Nike (NKE)
Nike sells athletic footwear, its largest category, plus apparel and equipment under the Nike and Jordan brands, along with Converse. It sells through wholesale partners and its Nike Direct channel of owned stores and digital apps. It reports North America, the largest, EMEA, Greater China, and Asia Pacific and Latin America. Full Nike analysis.
Hermès (RMS.PA)
Hermès reports sales by business line: Leather Goods & Saddlery, including the Birkin and Kelly bags, its biggest source of revenue; Ready-to-wear & Accessories; Silk & Textiles, known for its scarves; Perfume & Beauty; Watches; and other lines such as jewelry and homeware. It sells mainly through its own stores across Asia, Europe and the Americas. Full Hermès analysis.
Frequently asked questions: Nike vs Hermès
Is Nike or Hermès the better stock?
Choosing between Nike and Hermès depends on what you are looking for. Hermès is growing faster right now, and Nike trades on the lower P/E. Fintols does not tell you whether to buy Nike or Hermès: it shows you the differences so you can decide.
Which pays a higher dividend, Nike or Hermès?
As of November 4, 2026, Nike yields 4.26% and Hermès yields 1.37%. Also check how much of their profit Nike and Hermès pay out: if it is more than they earn, it cannot last.
Which is more expensive, Nike or Hermès?
On P/E, Hermès (31.9x) is more expensive than Nike (19.5x) as of November 4, 2026. A higher P/E can be justified if earnings grow faster, so compare it with each company's growth in the table.
Can I own both Nike and Hermès?
Yes. Many people spread their money across several companies, such as Nike and Hermès, or use index funds so they do not depend on just one. If you are starting out, decide how much you want to invest and for how long before buying Nike or Hermès.
More comparisons with Nike or Hermès
More companies like Nike and Hermès: luxury and apparel stocks. Educational content about Nike and Hermès, not investment advice.